More Consumers are Upgrading, Switching to Galaxy Z Series in the US

From the moment Galaxy Z Fold7 and Galaxy Z Flip7 were unveiled on stage at Galaxy Unpacked in July, Samsung's latest foldables began breaking new ground. Building on the success of new thinner and lighter S series designs just over two months ago, Galaxy Z Fold7 and Galaxy Z Flip7 introduced new user experiences that continue to draw strong demand in the U.S. from new and existing Galaxy users alike.

Loyalty and user satisfaction rates for the Galaxy Z series have been extremely high for years, but the launch of the latest Galaxy Z series devices is an inflection point for the category, broadening the appeal of foldables with refined looks that bring new meaning to thin and light designs, while delivering ultra performance and reliable durability.

Since launch, Samsung's latest foldables have driven new levels of interest from those coming from other smartphone brands in the U.S. Galaxy Z Flip7 is garnering the most interest, converting consumers to Galaxy at a record pace compared to previous Flip devices.

The latest Z series foldables are piquing the interest of those already in the Galaxy ecosystem, too. Users transitioning from S series Ultra models have increased significantly, now making up nearly 30% of Galaxy Z Fold7 purchases. Ultra represents the best of what Galaxy has to offer, and this response indicates consumers understand Galaxy Z Fold7 gives them the Galaxy Ultra experience, plus functionality that is only possible on a foldable device.

This unrivaled interest in the latest generation of the Galaxy Z series set new benchmarks for Samsung foldables during a record-setting preorder period in July. The strong consumer response seen at launch continues, with Galaxy Z Fold7 purchases currently exceeding the previous generation by 50%.

Both Galaxy Z Fold7 and Galaxy Z Flip7 benefit from being seventh generation foldables, building on years of consumer feedback to tailor experiences to users' needs. In addition, Galaxy Z Fold7 and Galaxy Z Flip7 offer the trusted feel and powerful benefits of a flagship, bar-type phone - giving a more universal appeal to the unique foldables form factor. The incredibly thin and light designs of the latest Fold and Flip devices ensure the experience is comfortable, easily portable, and packed with powerful and exciting tools that users can rely on.

As Galaxy Z Fold7 and Galaxy Z Flip7 are more widely embraced, their groundbreaking advancements have an even greater reach. The latest Z series devices introduce powerful AI¹ tools that transform how smartphones are used - from the ability to have natural conversations with your device when researching to taking creativity to the next level.

Usage of AI features on Samsung flagship smartphones is incredibly high, mainly on Galaxy S and Galaxy Z series devices - around 80% of users have tried the experience, and more than two-thirds use them regularly. For the latest devices, the numbers are even higher. Gemini² and Circle to Search are the most widely used AI features for the latest Z series devices, and helpful tools like Now Brief,³ which made its Z series debut on the seventh generation, are also in the hands of more users than before. Additionally, popular Galaxy AI tools for creativity and communication, like Photo Assist⁴ and Interpreter,⁵ are seeing some of the highest recurring usage rates.

In a short period of time, both Galaxy Z Fold7 and Galaxy Z Flip7 have shaken up the foldables market - garnering excitement from new and existing users with powerful tools backed by decades of smartphone innovations. The retooled Z series designs are the most recent example of Samsung's trailblazing advancements in precision engineering that will continue to reshape the Galaxy ecosystem as we head towards 2026 and beyond.

For more information about Galaxy Z Fold7 and Galaxy Z Flip7, please visit Samsung.com.

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