Samsung TVs Are Built for the Biggest Soccer Moments of the Summer

Soccer's biggest tournament has arrived, bringing high-stakes matchups, unforgettable goals and nonstop excitement from around the globe. Samsung TVs are ready to deliver every save, pass and game-winning moment in stunning detail.

As the only championship-worthy TVs, they come equipped with a range of features that help you get the best out of every match. From capturing fast-paced motion in exceptional clarity to virtually eliminating glare, here's why you'll enjoy a premium viewing experience from kickoff to the final whistle.

Made for the Beautiful Game

The 2026 Samsung lineup features the only TVs with AI Soccer Mode¹ to make every match feel bigger, sharper and more immersive, like you're right there in the stadium.

This feature will intelligently recognize when soccer is on screen, automatically enhancing both picture and sound to help you bring the atmosphere of the game right into your living room.

Experience richer colors for more vibrant green grass and jerseys that pop, while enjoying clearer action during fast moving plays. It'll even improve commentary clarity and boost crowd noise to keep you immersed in every moment.

Customizable, Stadium-Like Sound

And for even more personalized audio, the new AI Sound Controller² on 2026 Samsung TVs puts you in total control of your gameday audio experience. The AI engine can actually separate crowd noise from the commentary track, letting you adjust both to your exact preference.

AI Sound Controller puts you in full control over how you watch, whether it's muting the commentators to experience the deafening roar of the crowd or boosting the announcers to catch every strategic breakdown.

Plus, Object Tracking Sound³ delivers dynamic, realistic audio that mirrors the movement on screen, so sound shifts as the ball moves across the pitch, players sprint downfield or the crowd erupts after a dramatic goal.

Bonus Tip: If you truly want to take match day to new heights, add a Samsung Q-Series soundbar to elevate your audio.

Bonus Tip #2: Samsung TVs have a variety of Accessibility Settings designed to enhance usability. Should you find it difficult to hear the game, you can always activate captions on your TV. Learn more about Accessibility features for hearing impairment here.

Less Glare, More Game

Bright rooms and daytime matches can create distracting reflections, but Samsung TVs with our award-winning Glare Free technology are built to tackle glare, so you always stay immersed in whatever you watch. In 2026, Glare Free technology is available on several Samsung TV series, spanning Micro RGB (R95H), OLED (S95H and S90H) and The Frame (The Frame Pro and The Frame).

Across every model, Glare Free technology virtually eliminates reflections, making it easier to stay focused on the action even when sunlight or room lighting is present. Whether it is an afternoon match or a room with all the lights on, nothing will get between you and rooting on your favorite teams.

Bonus Tip: Samsung TVs have a variety of Accessibility Settings designed to enhance usability. Should you find it difficult to navigate through menus due to visibility issues, you can enable High Contrast mode and increase the font size for better clarity or use the Voice Guide. Learn more about Accessibility features for visual impairment here.

Smooth, Clear Motion for Every Play

From quick counterattacks to fast-moving highlight reels, soccer demands smooth motion and sharp clarity.

AI Motion Enhancer Pro⁴, available across Micro RGB (R95H), OLED (S95H and S90H) and The Frame Pro, sharpens and smooths the motion of fast-moving objects, reducing blur and flicker so the ball, players and graphics stay easy to follow.

Motion Xcelerator⁵ technology builds on this performance by delivering ultra-smooth motion with minimal blur and super-fast refresh rates. The result is clear, consistent visuals that always keep up with the action.

Big Without the Blur

Bigger screens make soccer feel larger than life, but not all big screens are created equal. Larger screens sometimes mean larger pixels. This can produce a fuzzier picture that makes it harder to see the finer details on screen. Only Samsung Super Big TVs are specifically engineered to deliver clarity at the largest sizes.

Powered by advanced AI processing, Supersize Picture Enhancer⁶ improves clarity, enhances contrast and reduces noise so details stay sharp across the entire screen. So this summer, you can go bigger without sacrificing picture quality.

Let AI Do the Heavy Lifting with AI Customization Mode

Every fan has their own preferences when it comes to how sports should look on screen. Samsung TVs make it easy to personalize your picture without constantly adjusting settings.

AI Customization Mode⁷ automatically detects the type of content you are watching and optimizes the picture to match your preferences. Whether it is bold, dynamic color for sports or a more cinematic look for movies, your TV fine-tunes the experience in real time. Once it's set, you can sit back and enjoy the match exactly the way you like.

Bonus Tip: Learn more about AI Customization Mode here.

Ask Your TV Anything with Samsung Vision AI Companion

Samsung Vision AI Companion⁸ makes soccer viewing smarter.

It lets you ask questions using simple voice commands and natural conversation. Curious about a player's stats? Wondering what other matches are on tomorrow? Looking for snack ideas or watch party inspiration? Just ask, and Samsung Vision AI Companion delivers answers on screen without ever leaving the match.

Powered by Bixby and Gemini, Samsung Vision AI Companion makes watching the tournament more interactive than ever.

Bonus Tip: Want to keep an eye on more than just the match? With Multi View on select Samsung TVs, you can watch the game on one side of the screen while viewing content from another source on the other. That could mean mirroring your phone to follow live stats, checking social media reactions, or pulling up a group chat with friends. Learn more here.

1 AI Soccer Mode Pro on QN990H, R95H, S95H, S90H and LS03HW. AI Soccer Mode on R85H, S85H, QN80H, QN70H, M90H, M80H, U9000H and LSO3HE. Soccer mode on M80H and U8000H. AI Soccer Mode Pro and AI Soccer Mode must be turned on in settings. Utilizes AI-based formulas. Resulting picture may vary based on source content.

2 AI Sound Controller Pro on QN990H, R95H, S95H, S90H and The Frame Pro. AI Sound Controller on R85H, S85H, QN80H, QN70H, M90H, M80H, U9000H and The Frame. Feature availability varies by input source/app. Utilizes AI-based formulas; results vary. Samsung account and internet access required.

3 OTS Pro on QN990H. OTS+ on R95H, S95H, S90H and The Frame Pro. OTS Lite on R85H, S85H, QN80H, QN70H, M90H, M80H, M70H, U9000H, U8000H, The Frame and The Movingstyle.

4 Utilizes AI-Based formulas.

5 240Hz on QN990H. 165Hz on R95H, S95H and S90H. 144Hz on R85H, S85H, QN80H, M90H, M80H, U9000H, The Frame Pro and The Frame. 60Hz on M70H and U8000H. 4K 144Hz, 4K 165Hz and 4K 240Hz only available with PC-connected games that support such specifications (PC graphics card required). Performance may vary.

6 Available on select 2024-2026 Samsung TV models 85″ and larger.

7 Available on QN990H, R95H, R85H, S95H, S90H, S85H, The Frame Pro, The Frame, QN80H, QN70H, M90H, M80H, and U9000H. Utilizes AI-based formulas.

8 AI inputs and queries may be recorded and shared with 3rd party providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results.