Aura Business Launches Identity-Centric BYOD Security Solution Built for MSPs

BOSTON, April 13, 2026 - Aura, a leading AI-powered online safety platform for individuals and families, today introduced an enterprise security solution designed to close the unmanaged personal device gap in security stacks - Aura Business for Managed Service Providers (MSPs). Aura debuted the new solution at MSP Summit 2026 in Las Vegas.

New research from Omdia found that among MSP clients, demand for BYOD management is high, with 65% of MSPs stating they are fielding client requests for these services. And, the risk is clear - 55% of MSPs have experienced at least one BYOD-related security incident in the past 24 months.¹ Yet only 24% of MSPs monitor employee-owned devices.

"MSPs are on the front lines of unmanaged device security risk and they need a solution that is turnkey, doesn't introduce complexity, and that employees will actually adopt," said Jason Coville, Head of Aura Business for MSPs. "We worked directly with MSP partners to understand exactly where existing approaches to BYOD management fell short and designed a solution for them that would minimize operational complexity and support burdens."

Aura Business for MSPs is an identity-centric BYOD security solution that aims to protect both businesses and employees. Aura Business for MSPs allows MSPs to manage secure access to their client's IT infrastructure, without requiring invasive control or complex deployment. The solution additionally provides the business protection against the "human element" of enterprise IT risk, providing tools for employees to improve their own online safety - addressing credential theft, phishing, and user-driven risk that traditional device management tools cannot reach.

The BYOD Threat: An Identity Issue

74% of business data breaches are driven by the human element - credential theft and phishing that happen outside traditional IT control.² Omdia's research among MSPs found that of those who had experienced a BYOD-related security incident in the past 24 months, credential theft or account compromise was the most common cause (45%), followed closely by email or messaging compromise - primarily phishing (42%). The identity-centric nature of these security risks uniquely positions Aura to address this problem.

"Identity protection is in our DNA. Aura has spent years building AI-powered, all-in-one online protection for the whole family, and when we talked to MSPs about their unique challenges, the opportunity was clear," said Hari Ravichandran, founder and CEO of Aura. "With a few small adaptations to our platform, we could put our award-winning personal security offerings to work protecting the employee behind the unmanaged device, unlocking new revenue streams for MSPs and an entirely new market for Aura."

How It Works

Aura Business for MSPs enables MSPs to secure access to corporate systems from employee-owned devices - without managing the device itself or accessing personal data. It works by enforcing security at the identity and access layer, ensuring that only users on "healthy" devices can access business systems.

MSPs gain centralized visibility and control across all clients through a simple, multi-tenant platform with access to:

• A multi-tenant dashboard: MSPs can view security health and compliance across all clients in one place.
• Conditional access integration: To ensure only trusted users can access business applications, Aura Business for MSPs syncs with Microsoft Entra ID.
• Policy management tools: MSPs can enforce compliance with their clients' security policies, such as ensuring minimum operating system levels are met or that screen lock is enabled before the device is permitted to access work-related apps.
• Direct-to-user support: Aura's app guides users to fix their own security issues (like outdated OS) without opening an MSP ticket. And, Aura provides 24/7 end-user support, handling technical questions directly.

Businesses leveraging Aura's BYOD solution will bolster their security practices by providing employees tools to reduce their own online safety risks. By providing employees access to Aura's award-winning online safety app, businesses gain protection from the most common entry points for attacks targeting their employees - without compromising employee privacy.

Individual users gain access to:

• Protection against malware and unsafe downloads on personal devices.
• Phishing and scam blocking across email, SMS, and calls.
• Password and credential monitoring to reduce the risk of account compromise.
• Secure browsing and network protection to prevent exposure on public or unsafe connections.

At the same time, Aura does not access personal content or activity, ensuring a privacy-first experience while keeping users protected.

For more information, visit aura.com/msp.

About Aura

Aura is one of the fastest-growing online safety solutions for individuals, families and businesses. From real-time threat detection and scam alerts to tools that help parents protect their kids from predators, cyberbullying, and tech-driven mental health risks, Aura empowers families to thrive in the digital world. Learn more at aura.com.^‍

¹Omdia: The BYOD Opportunity: What MSPs Need to Close the Last Unmanaged Gap 2026^‍

² Verizon Data Breach Investigations Report, 2023