Nature, Tradition, and Trust: Europe’s Agricultural Vision in Focus for Chuseok

Nature, Tradition, and Trust: Europe's Agricultural Vision in Focus for Chuseok

As Korea welcomes Chuseok, a holiday celebrating nature's abundance and the tradition of sharing food with loved ones, it offers a meaningful opportunity to reflect on the origins of food we enjoy.

The Delegation of the European Union to the Republic of Korea, in collaboration with Chosun Media Group, has launched a new campaign showcasing the values and vision of European agriculture - messages important to many in Korea.

Nature, Tradition, and Trust: Europe's Agricultural Vision in Focus for Chuseok

As Korea welcomes Chuseok, a holiday celebrating nature's abundance and the tradition of sharing food with loved ones, it offers a meaningful opportunity to reflect on the origins of food we enjoy.

The Delegation of the European Union to the Republic of Korea, in collaboration with Chosun Media Group, has launched a new campaign showcasing the values and vision of European agriculture - messages important to many in Korea.

From the Baltic herring to the olive groves of the Mediterranean, each region contributes unique products that carry centuries of heritage and care for the environment. The EU's Geographical Indication (GI) system, which protects iconic products such as Champagne, Parmigiano Reggiano, and Feta, ensures that local traditions are preserved while offering consumers worldwide a guarantee of quality and authenticity.

[only in Korean] [EU 농업 특집] 자연과 전통이 빚은 유럽 농업 이야기

Organic farming is equally central to the EU's agricultural vision. With growing demand for health and safety - also in Korea - the value of clean and sustainable food is rising. The EU's strict organic standards restrict the use of chemicals, protect ecosystems, and ensure transparent certification. The Euro-Leaf logo, a green leaf made of white stars, now stands as a trusted symbol of clean and sustainable food. By 2030, the EU aims to expand organic farmland to 25%, setting a global benchmark for sustainable agriculture.

[only in Korean] [EU 농업 특집] 까다로운 기준이 지켜낸 EU 유기농의 품질 - YouTube

Climate change is causing more extreme and unpredictable weather. To adapt, the EU is turning to smart farming - using AI, big data, and automation to boost efficiency, protect the environment and secure food supplies. Countries like the Netherlands, which has become the world's second-largest agricultural exporter thanks to automated glass greenhouses, demonstrate how innovation can improve resilience and food security.

[only in Korean] [EU 농업 특집] 까다로운 기준이 지켜낸 EU 유기농의 품질

Running through September and October, this series offers a closer look at Europe's agricultural diversity, its commitment to organic farming, and the innovation towards sustainable food systems.

The campaign is funded by the EU-Korea Green Partnership Programme.