Marketbridge and Meltwater on the year B2B finds out what the machine really thinks

Marketbridge and Meltwater have partnered to bring narrative and GEO intelligence into B2B go to market planning. Geoffrey Sidari and Mark Arduino tell Reuben Webb what they expect to learn.

The way I have started describing the last 18 months in B2B is that an alien spaceship landed in the middle of our nicely organized digital marketing, beamed up all the buyers and then began setting them back down in random places. Some arrive already convinced. Some arrive knowing more about your product roadmap than your own sales team does. Nobody has a reliable map of where they have been in between.

So when Marketbridge and Meltwater announced a partnership aimed squarely at that problem, I wanted to know less about the plumbing and more about what the two companies expect to find out. Under the deal, Meltwater supplies the narrative and generative engine optimization intelligence, and Marketbridge folds it into its go-to-market intelligence, strategy and content workflow, adding consulting and custom build on top. Some of it is now live for joint clients, with a fuller, integrated solution expected in Q4.