The Weather Company selects JRL Group as exclusive licensing agency for manufactured products

Relationship will drive new manufactured licensed products in preparedness, outdoor recreation, smart home, and everyday utility

Deerfield, IL - The Weather Company has appointed JRL Group as its exclusive licensing agency for its owned The Weather Channel® brand, one of the most trusted U.S. brands and the world's leading weather provider. This move expands the brand's reach into new manufactured consumer product categories that align with its legacy of reliability, preparedness, and innovation.

Under this new agreement, JRL Group will develop and manage a comprehensive brand licensing program designed to extend The Weather Channel® brand's authority into high-potential categories including home preparedness, emergency equipment, outdoor recreation, portable power, smart home devices, apparel, and travel accessories. The program will focus on delivering products that help consumers stay informed, stay safe, and stay prepared-reflecting the brand's core mission.

"For more than four decades, The Weather Channel® brand has been a trusted source of information for millions of people who rely on us to help them plan their lives and navigate severe weather," said Brennan Gerster, chief business officer and general manager of consumer, The Weather Company. "Joining forces with JRL Group helps bring our brand into new product categories that reinforce our commitment to preparedness, reliability, and everyday utility."

"We are honored to represent The Weather Channel®, a brand with extraordinary trust, relevance, and global reach," said Andrew Lieb, President of JRL Group. "Consumers depend on The Weather Channel® brand every day, and that trust creates a powerful foundation for innovative, useful, and commercially compelling licensed products. We look forward to building a best-in-class licensing program for manufactured products that reflects the brand's leadership and influence."

The Weather Channel® digital properties reach up to 350 million people each month, making it one of the most influential and recognizable brands in media.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action, whatever the weather. With its deep meteorological and industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world's most accurate forecaster, the company serves hundreds of enterprise customers and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Visit weathercompany.com.

About JRL Group
JRL Group is a full-service licensing agency specializing in brand extension, strategic partnerships, and comprehensive program management. With decades of experience representing leading consumer and industrial brands, JRL Group develops long-term licensing programs that drive revenue, expand brand presence, and deliver meaningful consumer value. JRL Group represents a broad range of clients in automotive, electronics, food, hardware, housewares, media, publishing, and sports, www.jrlgroup.com.

Contact Info: Andrew Lieb, [email protected]