Emerging Travel Group Expands ETG Marketing Hub with Hundreds of Advertising Channels

The network extends ETG Marketing Hub's reach across social media, display, video, connected TV (CTV), digital out-of-home (DOOH) and audio channels.

By combining ETG's travel insights with a broader network of external media channels, advertisers can reach B2C and B2B audiences based on their travel interests and demonstrated intent, as well as audiences with similar profiles. Hotels, tourism boards, airlines and other travel brands can extend their campaigns and gain greater visibility into campaign performance.

"With a wealth of experience in travel technology, extensive first-party data and a deep understanding of traveller behaviour, we have a strong foundation for building effective advertising campaigns," said Anna Kladova, CMO of Emerging Travel Group. "Our expanded network allows us to combine these insights with a wider range of media channels to help travel brands achieve their specific goals, whether that means increasing hotel occupancy, promoting routes and seasonal offers, or attracting more visitors to a destination. By connecting brands with relevant audiences across the right channels, we aim to turn travel intent into meaningful results.

ETG Marketing Hub supports travel brands throughout the campaign process, from media planning and audience targeting to post-campaign reporting. Its audience reach includes leisure and business travellers, alongside a network of more than 110,000 travel professionals across 180 countries.

ETG will showcase its expanded Marketing Hub solutions at World Travel Market (WTM) London, taking place from 3-5 November 2026. The team will be available to discuss how travel brands can use ETG's advertising capabilities and first-party travel insights to reach relevant audiences, support their marketing objectives and explore new opportunities for collaboration.

Introduced in September, ETG Marketing Hub helps travel brands manage advertising campaigns across ETG's platforms and external channels. The offering was later expanded to include influencer marketing through a partnership with platform Rippla.

More information on campaign opportunities is available at Marketing Hub.