Twin Bridge Invests in Progressive Dental Marketing

January 10, 2024 - Progressive Dental Marketing, a full-service sales training, continuing education, and specialty marketing services provider to dental practices, has partnered with M-One Capital (fka McCarthy Capital) to accelerate its growth plans.

The $100 million recapitalization from M-One Capital will fuel the Progressive Dental's next phase of growth. Already, more than 1,000 dental practices are actively working with Progressive Dental to improve lead generation for new patients, increase production per patient, and create greater efficiency in their marketing efforts. With this investment, Progressive Dental will have additional resources to continue to expand domestically and internationally.

"Over the past 15 years, our creative and collaborative marketing experts have made it possible for dental practices to achieve their goals," said Bart Knellinger, Progressive Dental CEO and Founder. "We've partnered with M-One Capital to bring our proven model for success to many more dental practices, and in turn, patients who are in need of high-quality care."

Progressive Dental has grown exponentially in recent years and the dental marketing and consulting firm surpassed $60 million in revenue in 2023.

"We're excited to partner with an industry-leading provider of sales and marketing training for dentists," said Phil Dudley, Partner at M-One Capital. "Together, we'll accelerate Progressive Dental's growth trajectory through international expansion and accretive acquisitions." Progressive Dental plans to explore opportunities to make strategic acquisitions to add new services and tools that benefit dental practices. "M-One Capital's impressive history of helping founder-led businesses will make it possible to continue serving our existing clients while seeking opportunities to bring more services, tools, and technologies to dental practices," said Knellinger. DLA Piper led the legal advisory for M-One Capital. Hill Ward Henderson served as legal counsel to Progressive Dental Marketing.

About Progressive Dental Marketing

Progressive Dental Marketing is a dental marketing and consulting firm exclusively focused on working with dental practices to improve their marketing capabilities. Founded in 2009, The Company specializes in helping practices both acquire and convert single, multi, and full-arch dental implant cases.

About M-One Capital

Headquartered in Omaha, Nebraska, M-One Capital is a private investment firm focused on being a value-added partner for management teams, founders, and family owners. Specializing in supporting management teams who retain operating control and meaningful ownership, M-One Capital provides equity capital, guidance, and strategic resources to the entrepreneurs and companies in which it invests.

McCarthy Capital rebranded to M-One Capital in 2025.

About Twin Bridge Capital Partners

Founded in 2005, Twin Bridge Capital Partners is an independent private equity firm headquartered in Chicago, Illinois. The firm targets equity investments in North American small and lower middle market companies through a combination of fund investing, co-investing, and GP-led secondary investing. The firm seeks to be a value-added partner to leading sponsors and management teams to build enduring businesses across North America.