Borrell Brings Revenue Playbook to 2026 TAB Show Aug. 5-6

- Four-Part Workshop: Winning Local Revenue in Digital First World

Broadcasters will get a rare opportunity for hands-on revenue strategy at the 2026 TAB Show Aug. 5-6 in Round Rock, where Borrell & Associates CEO Gordon Borrell will deliver a high-impact, four-part seminar series built specifically for radio and television station leadership and sales teams.

At a moment when digital competitors are reshaping local advertising and every revenue decision matters more, Borrell's sessions are designed to help station owners, general managers, and sales leaders identify what's working now - and what needs to change fast.

The lineup opens with a marquee keynote session, "Winning Local Revenue in a Digital-First World: What Works Now (and What to Stop Doing)," followed by tactical, interactive breakouts focused on stronger sales conversations, smarter product mix decisions, advertiser retention, prospecting, and protecting margins in an increasingly crowded marketplace.

Known nationally for tracking local advertising trends across hundreds of U.S. markets, Borrell brings market data, real-world benchmarks, and practical sales strategy attendees can immediately apply back at their stations.

The workshop spans 5.5 hours over the two-day conference Aug. 5-6 at Kalahari Resorts & Conventions in Round Rock which also features a 115-booth trade show and content offerings for engineers, tech teams, Radio programmers and station leaders.

The TAB Show is one of the largest broadcast industry gatherings in the country, with 1,200 attendees on average. Registration is $115 for members ($195 for non-members). The host hotel group rate is $255/night.

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Questions? Contact Oscar Rodriguez or call (512) 322-9944.