Parrot Analytics Transforms Media & Entertainment Industry Intelligence Using Amazon Bedrock AgentCore

LOS ANGELES - March 13, 2026 - Parrot Analytics today announced Amazon Web Services (AWS) as the company's primary cloud provider for generative AI with the integration of Amazon Bedrock, Amazon Bedrock AgentCore and Amazon Nova across all Parrot Analytics' products, including Parrot Labs, the company's new innovation platform focused on developing next-generation AI solutions for the media and entertainment industry.

Parrot Analytics is the global authority on media and entertainment intelligence, powering leading studios, investors, streaming services, networks, production companies, talent agencies, film funds, sports leagues, and government agencies to de-risk content investments and guide capital allocation in today's attention economy. Underpinned by a sophisticated data infrastructure, the company measures over 2 billion audiences to process a decade of daily social, video, research, and consumption signals across 100+ markets. This same infrastructure and its proprietary dataset now serve as the foundation for Amazon Bedrock AgentCore orchestration. By integrating this advanced generative AI infrastructure, Parrot Analytics solves the industry's most existential questions - from measuring content revenue on streaming services and forecasting box office success, to valuing sports, IP, and talent rights.

Leveraging the scalability of the serverless Amazon Bedrock AgentCore Runtime, Parrot Analytics has deployed a sophisticated mesh of orchestrated agents to fuel Parrot Labs, transforming it from an innovation hub into a decentralized intelligence layer. By coupling Bedrock's generative capabilities with Knowledge Bases in Amazon Aurora PostgreSQL, the company orchestrates batch processing of agentic AI workloads at industrial scale. Powered 100% by Amazon Nova models, the system delivers a sustained throughput of 25 TPS and 20 million tokens per minute (TPM), effectively saturating the provisioned capacity of the Amazon Bedrock AgentCore Runtime. This infrastructure drives high-velocity inference for complex tasks - such as granular video classification, global sports demand modeling and consumer brand affinity analytics - while ensuring absolute data sovereignty across its Sports, IP Valuation, and Strategic Intelligence product suites.

"AWS is excited to deepen our collaboration with Parrot Analytics as they push the boundaries of what's possible with Amazon Nova and Amazon Bedrock AgentCore," said Rich Geraffo, Vice President & Managing Director, AWS North America. "Parrot Analytics is demonstrating how AWS's generative AI infrastructure can power mission-critical, agentic workflows at scale - helping investors, studios and streamers make faster, smarter decisions in today's rapidly evolving entertainment landscape."

This robust technical foundation enables Parrot Analytics to execute on its broader vision: shifting the media landscape from retroactive measurement to predictive, proactive capital allocation.

"The entertainment industry requires a mission-critical operating system to navigate today's attention economy," said Wared Seger, CEO of Parrot Analytics. "For over a decade, we have engineered the data infrastructure required to map the physics of global audience demand. By building with Amazon Nova and Amazon Bedrock AgentCore, we are activating that ontology to instantaneously resolve the industry's critical decisions: where to invest, what to make, and how to grow. We are building the cognitive infrastructure that allows investors, studios and streamers to operationalize this data, solving existential questions from IP valuation to global risk mitigation. By providing the information arbitrage required to de-risk investments, we ultimately ensure our partners secure decisive dominance in the global battle for attention."

By operationalizing AWS's advanced generative AI, Parrot Analytics is establishing a unified intelligence infrastructure as the new standard for the global entertainment economy. This integration fuses the company's proprietary demand data with the secure, scalable power of Amazon Bedrock. The result is a mission-critical operating system for the industry - one that synchronizes strategy, production, and distribution to transform raw data into decisive commercial advantage worldwide.

The companies will coordinate product, marketplace, and field activities to make Amazon Bedrock-powered Parrot Analytics solutions easier to buy and deploy worldwide. Parrot Analytics has also been selected for the invitation-only AWS Asia Pacific & Japan (APJ) FasTrack Academy, a strategic program to accelerate global go-to-market activities including ISV Accelerate Program (ISVA) and Marketing Development Fund (MDF) for key partners. Parrot Analytics will also leverage AWS Marketplace for coordinated co-selling with AWS, making it simple for studios and streamers to adopt and scale on their existing AWS commitments.

About Parrot Analytics
Parrot Analytics is the global authority on media and entertainment intelligence, providing the strategic decision support the world's leading studios, producers, streamers, investors and government bodies rely on to de-risk content investment and maximize returns. Trusted across the full media economy - from studios and streaming platforms to film funds, sports leagues and government bodies - Parrot Analytics informs capital allocation, acquisitions, programming strategy and IP valuation at the highest levels of the industry. Measuring the demand and preferences of more than 2 billion audiences worldwide, Parrot Analytics' AI platform quantifies the value of content, talent, franchises and sports rights - enabling partners to forecast revenue, assess risk, optimize portfolio strategy and deliver predictable success.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/aboutand follow @AmazonNews.

About AWS
Amazon Web Services (AWS)is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratizing technology for nearly two decades and making cloud computing and generative AIaccessible to organizations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses, and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality. Learn more at aws.amazon.comand follow @AWSNewsroom.

For Parrot Analytics, contact:
Samuel Stadler
+1 (323) 612-0931
Email: [email protected]