Precision Fuel & Hydration to Become Title Partner of the 2026, 2027 and 2028 IRONMAN 70.3 World Championship Triathlons

CHRISTCHURCH, UK / TAMPA, Fla. (March 24, 2026) - IRONMAN, the global leader in triathlon, and Precision Fuel & Hydration (PF&H) are pleased to announce an expanded multi-year agreement which sees Precision Fuel & Hydration become Title Partner of the 2026, 2027, and 2028 IRONMAN® 70.3® World Championship triathlons.

The partnership builds on PF&H's role as Global Hydration Partner for all IRONMAN and IRONMAN 70.3 events and further strengthens the brand's commitment to supporting athlete performance and on-course hydration across the full global IRONMAN portfolio.

As the title partner of the 2025 edition of the Precision Fuel & Hydration IRONMAN 70.3 World Championships in Marbella, PF&H were at the forefront of race week providing athletes and visitors with exciting experiences such as the Precision Fuel & Hydration 70.3 metre dash races, as well as serving mocktails that incorporated the on-course electrolyte drink, PH 1000, at their mocktail bar "La Bebida Salada" (aka The Salty Beverage).

In 2026, PF&H are executing a campaign that aims to celebrate the 1980s as a formative decade in the sport and IRONMAN's history. This starts in earnest this week at Athlete Brewing IRONMAN 70.3 Oceanside triathlon, where they will be showcasing some special memorabilia from 1980s triathlon at their expo activation: The Tri Bar. This theme will continue through the year, culminating in activations at the Precision Fuel & Hydration IRONMAN 70.3 World Championship, Nice and the IRONMAN World Championship in Kona.

The Precision Fuel & Hydration IRONMAN 70.3 World Championship is the most prestigious race in the middle-distance triathlon calendar, bringing together the best professional and age-group triathletes from all over the world across two days of racing. This year's race will be held in Nice, France on 12 & 13 September.

Jonny Tye, CEO of Precision Fuel & Hydration said: "We're absolutely delighted to be expanding our partnership with IRONMAN once again. Marbella was one of the highlights of last year for us, and we're excited for Nice and the IRONMAN 70.3 World Championships in the years to come."

As Title Partner, PF&H will continue supporting athletes with their science-based approach to hydration. PF&H's low calorie PH 1000 electrolyte drink will be available on course, alongside fuelling options provided by Maurten.

Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group said: "Precision Fuel & Hydration has been an exceptional partner across our events globally, consistently helping athletes better understand and execute their race-day hydration. Elevating PF&H to Title Partner of the next three IRONMAN 70.3 World Championship events reflects the impact they've already made and the value they bring to our athletes. Together, we'll deliver an even more informed, consistent and world-class experience on the sport's biggest stage."

All championship editions will continue to be supported through PF&H's free online planner, which provides athletes with personalised hydration insights, sweat test recommendations, and detailed aid station information.

Each Precision Fuel & Hydration IRONMAN 70.3 World Championship event expects to welcome more than 6,000 athletes across two days of racing, with women competing on Saturday and men on Sunday.

For more information on the IRONMAN brand and global event series, visit www.ironman.com.

For more information on Precision Fuel & Hydration, visit www.precisionfuelandhydration.com/ironman.

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About Precision Fuel & Hydration
Precision Fuel & Hydration helps athletes nail their hydration strategies through a free online planner, personalised sweat testing, and a range of scientifically formulated products. Trusted by elite athletes and professional teams worldwide, PF&H operates globally with fulfilment in the US, Canada, UK, EU, and Australia. Learn more at www.precisionfuelandhydration.com

About The IRONMAN Group
The IRONMAN Group is the world's largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, IRONKIDS®, premier running events including the Rock 'n' Roll® Running Series and City2Surf®, the UTMB® World Series of trail running, the Epic Series™ of mountain biking including the Absa Cape Epic®, and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai'i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit www.ironman.com/about-ironman-group