SurveyMonkey introduces LaunchPad, bringing affordable, automated market research solutions to marketers, product teams, and more

SurveyMonkey today announced SurveyMonkey LaunchPad, a dedicated suite of ready-to-run, automated market research solutions built for marketing and product professionals who need fast, reliable answers before launching products and campaigns.

"Companies are under enormous pressure to move faster, but speed without feedback is just guessing," said Eric Johnson, CEO at SurveyMonkey. "Human feedback matters even more in the age of AI, and teams shouldn't have to choose between speed, rigor, and budget to validate their ideas before launch. We've long offered market research tools that range from autonomous, self-serve tools to professional services engagements. What's special about LaunchPad is that it guides teams through proven methodologies, even if you don't have a dedicated research team. Everyone needs that kind of flexibility to move fast with confidence today."