Thailand: Whey to Go - Riding the High-Protein Milk Wave with US Ingredients

Thailand's high-protein milk market is booming and U.S. whey exporters stand to benefit. The ready-to-drink (RTD) high-protein segment grew 117 percent in just two years, from $73.4 million (20 million liters) in 2023 to $159.5 million (41 million liters) in 2025. Once a niche product for bodybuilders, high-protein milk has become a mainstream daily habit among urban Thai consumers, fueled by an aging population, rising health consciousness, and rapid urbanization. This makes it one of the fastest-growing segments in Thailand's food and beverage sector.