the VIP Seat – Air Force One Retires & Airshare Goes Viral

We had John Owen of Airshare, who turned a viral moment into a marketing stunt most teams would kill for. When the social media personality known as Freddy posted that he had missed his connection to a World Cup match, John replied with one of the great all-time lines, basically asking what time Freddy needed to land, with a chariot to Toronto standing by.

John told us the reply pulled in millions of impressions, and the whole thing landed him in the New York Post. The kicker: Airshare's only hard cost was an airport slot in Toronto, which John put at roughly $1,100. Freddy politely declined and found another way north. Eleven hundred dollars for that kind of earned media is what we would call a full-throttle return on investment. Wheels up, even if Freddy stayed wheels down.