A New Chapter for Hilton Hotels & Resorts in Adelaide: Hilton Signs New‑Build Flagship Adelaide Hotel

New signing marks the brand's re-entry into the South Australian market

• Hilton has announced the signing of Hilton Adelaide East End, set to open in 2031 and marking the brand's re-entry into the South Australian market.
• The new-build, 251-room hotel will span 27 stories and form part of the Arcadia mixed-use project in Adelaide's CBD.
• Developed under a franchise agreement with Auriga Investments and operated by Trilogy Hotels, the full-service hotel is intentionally designed with vibrant spaces, multiple food and beverage venues, meeting space and wellness amenities, capturing both business and leisure demand.

SYDNEY - Hilton (NYSE: HLT) has today announced the signing of the new Hilton Adelaide East End at 299 Pirie Street, marking the next chapter in the brand's long-standing presence in South Australia.

Spanning 27 stories, Hilton Adelaide East End will be a 251-room new-build hotel intentionally designed with vibrant spaces to set the stage for every stay. Developed under a franchise agreement with Auriga Investments and to be operated by Trilogy Hotels, the hotel will form part of Arcadia, a contemporary mixed-use project set to revitalise the eastern end of the CBD. Strategically located just over 1km from Rundle Mall and the East End, and surrounded by dining, nightlife and cultural destinations, the hotel will place guests at the center of this sought-after destination, capturing both business and leisure demand in one of Adelaide's most connected precincts.

"The return of Hilton to Adelaide is both a symbolic and strategic milestone," said Tushar Raniga, director, development, Australasia, Hilton. "This project allows us to reintroduce Hilton Hotels & Resorts as a modern, design-led flagship aligned with Adelaide's growth and evolving skyline. Auriga's vision and the site's exceptional location make this an ideal opportunity to re-establish Hilton's presence in South Australia in partnership with Trilogy Hotels."

Hilton Adelaide East End will offer thoughtfully designed guest rooms ranging from 31 to 140 sqm, a recreation deck, multiple food and beverage venues, and 303 sqm of meeting space, providing a contemporary full service guest experience tailored to hosting Adelaide's growing corporate and lifestyle travel segments. Amenities will include a fitness centre and pool, set within a bustling precinct that cultivates social connection, wellbeing and a relaxed city lifestyle.

The area is well connected, with convenient tram access just 700 metres from the site. As a purpose-built development, the hotel features contemporary architecture and has been designed with sustainability and operational efficiency at its core.

Eric Luk, director, Auriga Investment Group Pty Ltd, said, "For more than four decades, Hilton has played a defining role in Adelaide's hospitality landscape, and Auriga is honoured to be part of its rebirth. Arcadia was conceived as a place where community, design and city life come together - a precinct that blends a new residential neighbourhood with a flagship Hilton hotel. Together, they will create a destination that draws locals back into the CBD and supports the year-round calendar of events that make Adelaide unique. This is a long-term investment in the city's future, and we are committed to delivering a precinct that elevates Adelaide for generations to come."

"Every great city needs a Hilton hotel, and we are honoured to have been appointed by Auriga Investments as operator of the new Hilton Adelaide East End," said Scott Boyes, CEO, Trilogy Hotels. "This landmark project underscores Trilogy's dedication to maximising performance for hotel owners while creating memorable stays for our guests. By combining Trilogy's local expertise and disciplined operations, along with Hilton's powerful loyalty program, the hotel will set a new benchmark for quality and service in Adelaide."

Set to open in 2031, the full service hotel will join Hilton Honors, the award-winning loyalty program with more than 250 million members worldwide. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi, and the Hilton Honors mobile app.

Read more about Hilton Hotels & Resorts at stories.hilton.com.

Formed in 2023, Trilogy Hotels is an independent hotel management company delivering operational excellence for investment-grade assets across Australia and New Zealand. Drawing on the deep industry experience of its specialist teams, Trilogy offers a disciplined approach to hotel management, focused on enhancing owner returns and guest experiences. The company's operating portfolio and new-build pipeline includes over 3,700 rooms across 22 hotels. Find out more at trilogyhotels.com.au.

Auriga is an emerging development company contributing to the evolution of South Australia's built environment. The group brings a global perspective to local opportunities, combining the sophistication of a modern, design-driven developer with a deep understanding of the South Australian market. Focused on delivering landmark mixed-use and residential projects, Auriga's work extends beyond construction. The company is committed to shaping communities, supporting employment, and contributing to the state's long-term economic and social prosperity. With growing capability, a disciplined approach, and a clear vision for the future, Auriga is steadily building its reputation as a trusted and forward-thinking participant in South Australia's property development sector.