Real to Acquire REMAX

Fried Frank is advising J.P. Morgan as the exclusive financial advisor to RE/MAX Holdings, one of the world's leading franchisors of real estate brokerage services, on its agreement to be acquired by The Real Brokerage Inc., a leading technology-powered real estate brokerage, to create a leading technology-enabled global real estate platform named Real REMAX Group. The transaction implies an enterprise value for RE/MAX Holdings of approximately $880 million. Read the companies' press release for more information about the transaction, which is expected to close in the second half of 2026.

Fried Frank continues to advise leading banks, including J.P. Morgan, as the exclusive financial advisor on market-leading transactions. Most recently, the firm advised J.P. Morgan as financial advisor to OLAPLEX on its agreement to be acquired by Henkel for $1.4 billion.

Partners Philip Richter and Roy Tannenbaum are leading the Fried Frank team, which also includes associate Ryan Isaacs.

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