Pursuit launches Rockies Rangers children’s program across Canadian Rockies attractions

Banff, AB

Pursuit is launching a free, self-guided children's exploration program, Rockies Rangers, across seven Canadian Rockies attractions this summer, giving families a new way to engage with Banff, Jasper and Golden through a hands-on learning and collectible badges.

Rockies Rangers is now available at seven attractions throughout Banff, Jasper and Golden: Banff Gondola, Lake Minnewanka Boat Cruise, Columbia Icefield Adventure, Open Top Touring, Golden Skybridge, Jasper SkyTram and Maligne Lake Cruise. The program invites children under 16 to explore mountain destinations through age-appropriate field guides, hands-on activities and collectible embroidered badges unique to each destination. The self-guided Rockies Rangers program is included with admission and requires no advance registration, allowing families to discover local wildlife, landscapes and stories at their own pace.

"Rockies Rangers turns each destination into something kids can actively explore, not just observe, connecting them to these incredible places," said Stuart Back, chief operating officer, Pursuit Banff Jasper Collection. "Whether they're earning a badge, learning about local wildlife or completing adventurous activities, the program creates memorable moments for the whole family while fostering a deeper appreciation for the Canadian Rockies."

Visitors to the Rockies this summer can enjoy free admission to national parks through the Canada Strong Pass and convenient free transportation between attractions in Banff via Pursuit's shuttle network with purchase of a ticket. Alberta residents can also access exclusive offers and discounts through the Pursuit Rewards program.

For more information on Rockies Rangers, visit pursuit.com.

Media Contacts:

Brittney NordinMedia Relations Manager, [email protected]

About Pursuit

Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU), is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, Iceland and Costa Rica. Pursuit's elevated hospitality experiences include 17 world-class point-of-interest attractions and 29 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations. For more information visit https://www.pursuit.com.

Forward-Looking Statements

This press release contains a number of forward-looking statements. Words, and variations of words, such as "will," "can," "may," "expect," "would," "could," "might," "intend," "plan," "believe," "estimate," "anticipate," "deliver," "seek," "aim," "potential," "target," "outlook," and similar expressions are intended to identify our forward-looking statements. Such forward-looking statements include those that address activities, events or developments that Pursuit or its management believes or anticipates may occur in the future, including all statements regarding expectations concerning Pursuit's opportunities and performance as a standalone public company. Similarly, statements that describe our go-forward business strategy, objectives, plans, intentions, or goals also are forward-looking statements. These forward-looking statements are not historical facts and are subject to a host of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those in the forward-looking statements. Important factors that could cause actual results to differ materially from those described in our forward-looking statements are set forth under Item 1A, "Risk Factors," of our most recent annual report on Form 10-K and in our most recent Quarterly Report on Form 10-Q filed with the SEC. We disclaim and do not undertake any obligation to update or revise any forward-looking statement in this press release except as required by applicable law or regulation.