Fox Corporation Selects Databricks as Strategic Partner for Next-Generation Data and AI Platform

• Fox Corporation and Databricks announce a multi-year partnership, naming Databricks as Fox's data + AI platform
• FOX is using Databricks Lakebase, Genie Code, Unity Gateway, and Genie Ontology to build AI apps and agents across sports, streaming, and more
• FOX built its Sports AI agent on Lakebase to deepen fan engagement by delivering relevant experiences during major live sporting events

SAN FRANCISCO, CA and NEW YORK, NY- October 8, 2026 - Databricks, the Data and AI company, and Fox Corporation (Nasdaq: FOXA, FOX) ("FOX") today announced a multi-year strategic partnership naming Databricks as FOX's platform of choice for data, AI applications, and agents. Together, Databricks products enable Fox to build and deploy agentic apps that deepen viewer and fan engagement by delivering more relevant content and sharing real-time insights on live programming through a natural conversational interface.

With Databricks, FOX unifies data and AI on a platform that provides the necessary context for smarter content decisions and powers the next generation of fan experiences. Fox is transforming its end-to-end operations on Databricks, leveraging Lakebase, its serverless Postgres database built for AI agents, Genie Code, its AI agent for data engineering, ML, and AI workflows, Unity Gateway, which provides multi-AI governance and cost controls, and Genie Ontology, a context layer of organizational knowledge including data, docs, tags, content, apps, documents, and people.

"Databricks is core to FOX's AI initiatives," said Melody Hildebrandt, Chief Technology Officer, Fox Corporation. "The Databricks Data + AI Platform gives us a trusted foundation to build and scale AI across our business, with capabilities like Genie and Lakebase powering everything from natural-language analytics that improve employee productivity to AI agents that enhance fan experiences."

"If you want to win with AI, you have to treat it as the foundation of your business, not a tool for one-off tasks," said Andy Kofoid, President, Global Field Operations, Databricks. "FOX understands this. With the Databricks Data + AI Platform, they've transformed how they run their business, reimagining everything from how they connect with fans and make streaming more relevant, to how their employees get work done."

Real-Time Fan Engagement and More Relevant Streaming with Databricks Lakebase
Built on Lakebase using the Databricks AI Agent Framework, FOX Sports AI transforms how fans engage with live sports during major sporting events by delivering game predictions, player comparisons, historical context, breaking news, live Excitement Scores, and social sentiment Vibe Checks. Grounded in FOX Sports' content library and authorized real-time sports data, the AI agent relies on Databricks to handle viewer queries, identify intent, and generate more relevant responses to optimize the fan experience. As a result, fans who leverage Sports AI spend an average of twice as much time on the FOX Sports app. What's more, with Unity Gateway, every request on Sports AI runs through a single control plane with multi-AI cost guardrails, rate limits, model fallbacks, and cost attribution by project, on infrastructure already owned by FOX.

The FOX One streaming service uses Lakebase-powered machine learning to recommend live and on-demand television content in under 200 milliseconds, driving deeper user engagement and reducing subscriber churn. Governed through robust CI/CD pipelines using Declarative Automation Bundles, FOX can continuously deploy and refine results while maintaining low-latency performance at production scale.

FOX Accelerating Data and AI Development with Genie Code
Using Genie Code, FOX teams across product and engineering can easily build data pipelines, debug failures, and ship dashboards faster, helping them move from idea to production. With built-in context powered by Genie Ontology, FOX ensures new products and apps are built with the high levels of accuracy and governance required for production environments.

About Databricks

Databricks is the Data and AI company. More than 20,000 organizations worldwide - including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever and 70% of the Fortune 500 - rely on the Databricks Data + AI Platform to unify their data, analytics and AI. Built on an open source foundation, the platform gives teams a simple way to build AI that understands their business context. The platform includes the products Lakebase, Genie, Unity Gateway, Agent Bricks, Lakeflow, Lakehouse and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube and Instagram.

About Fox Corporation

Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, Tubi Media Group, FOX Entertainment and FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit http://www.foxcorporation.com/.

Frequently Asked Questions (FAQs)

Q: What is the news?

A: Fox Corporation and Databricks have announced a multi-year strategic partnership, naming Databricks as FOX's platform of choice for data, AI applications, and agents. FOX is using the Databricks Data + AI Platform - including Lakebase, Genie Code, Unity Gateway, and Genie Ontology - to build and deploy AI-powered experiences across sports, streaming, and enterprise operations.

Q: What is the Databricks Data + AI Platform?

A: A: Built on an open source foundation, the Databricks Data + AI Platform unifies an organization's data, analytics, and AI. The platform tackles the four barriers that stall enterprise AI: context (grounding models in real business knowledge); control (governing every model, agent, and tool); cost (managing AI spend without slowing teams down); and choice (avoiding vendor lock-in).

Q: What is Databricks Lakebase?

A: Lakebase is Databricks' serverless Postgres database purpose-built for AI agents and applications. It provides the low-latency, transactional data layer that AI agents need to read and write data in real time. FOX uses Lakebase to power both its Sports AI agent and the machine learning models behind FOX One streaming recommendations.

Q: What is FOX Sports AI?

A: FOX Sports AI is an AI-powered fan engagement experience built on the Databricks AI Agent Framework and Lakebase. During major live sporting events, Sports AI delivers game predictions, player comparisons, historical context, breaking news, live Excitement Scores, and social sentiment Vibe Checks through a natural conversational interface. It is grounded in FOX Sports' content library and authorized real-time sports data. Fans who use Sports AI spend an average of twice as much time on the FOX Sports app.

Q: How does FOX use Databricks for streaming?

A: The FOX One streaming service uses Lakebase-powered machine learning to recommend live and on-demand television content to viewers in under 200 milliseconds. These real-time recommendations drive deeper user engagement and reduce subscriber churn. FOX governs its streaming pipelines through robust CI/CD workflows using Declarative Automation Bundles, enabling continuous deployment and refinement at production scale.

Q: What is Genie Code and how does FOX use it?

A: Genie Code is Databricks' AI agent for data engineering, machine learning, and AI workflows. FOX teams across product and engineering use Genie Code to build data pipelines, debug failures, and ship dashboards faster - accelerating the path from idea to production. With built-in context powered by Genie Ontology, FOX ensures new products and applications meet the accuracy and governance standards required for production environments.

Q: What is Unity Gateway?

A: Unity Gateway is Databricks' multi-AI governance and cost control layer. It provides a single control plane for managing AI model requests with rate limits, model fallbacks, cost attribution by project, and cost guardrails. FOX uses Unity Gateway to route every Sports AI request through centralized controls on infrastructure FOX already owns.

Q: What is Genie Ontology?

A: Genie Ontology is a context layer of organizational knowledge that includes data, documents, tags, content, applications, and people. It gives AI agents and applications the business context they need to produce accurate, relevant results. FOX uses Genie Ontology to ensure that AI-powered tools across the organization are grounded in FOX's specific data and terminology.

Q: What does this partnership mean for FOX viewers and fans?

A: The partnership enables FOX to deliver more personalized, real-time experiences to viewers and fans. In sports, fans get AI-powered insights, predictions, and sentiment analysis during live events. In streaming, viewers receive more relevant content recommendations in milliseconds. Across the business, FOX employees can build and ship data products faster, ultimately improving the quality and speed of content delivery to audiences.

Q: What Databricks products is FOX using?

A: FOX is using multiple products from the Databricks Data + AI Platform:

• Lakebase - serverless Postgres database for AI agents and real-time applications
• Genie Code - AI agent for data engineering, ML, and AI workflows
• Unity Gateway - multi-AI governance with cost controls, rate limits, and model fallbacks
• Genie Ontology - organizational knowledge context layer for AI accuracy and governance
• Databricks AI Agent Framework - the framework used to build the Sports AI agent
• Declarative Automation Bundles - CI/CD pipelines for governed, continuous deployment