Vivid Seats Inc.

11/09/2026 | Press release | Distributed by Public on 11/09/2026 05:35

Quarterly Report for Quarter Ending September 30, 2026 (Form 10-Q)

Management's Discussion and Analysis of Financial Condition and Results of Operations

This discussion should be read together with our condensed consolidated financial statements and accompanying notes included elsewhere in this Report, as well as our audited consolidated financial statements and accompanying notes contained in our 2025 Form 10-K. This discussion contains forward-looking statements, which are subject to a number of risks and uncertainties, including those discussed in the "Risk Factors" and "Forward-Looking Statements" sections of this Report.

Overview

We are an online ticket marketplace that utilizes our technology platform to connect fans of live events seamlessly with ticket sellers. We believe in the power of shared experiences to connect people with live events that deliver some of life's most exciting moments, and our mission is to empower and enable fans to Experience It Live.

For ticket buyers, we represent a differentiated value proposition. In addition to our compelling and easy-to-use mobile app and website: our 'Lowest Price Guarantee' is designed to ensure that we provide the most competitively priced tickets among our competitors; our '100% Buyer Guarantee' promotes safe and secure transactions; our Vivid Seats Rewards loyalty program allows enrolled buyers to earn reward credits to spend on future orders; and our in-app Game Center engages users with the opportunity to win free tickets or promotional discounts.

For ticket sellers, we offer a variety of products and services designed to help their businesses thrive. In particular, Skybox, our industry-leading enterprise resource planning tool, allows ticket sellers to seamlessly manage their operations. Built on years of transactional and engagement data, Skybox includes tools for inventory management, pricing, and order fulfillment across ticket marketplaces.

To generate brand recognition and drive traffic to our platform, we cultivate mutually beneficial partnerships with media partners, sports leagues, sports teams, and event venues, as well as other product, service, distribution, and supply partners.

The following table summarizes our Marketplace Gross Order Value ("Marketplace GOV"), revenues, net loss, and adjusted EBITDA for the three and nine months ended September 30, 2026 and 2025 (in thousands):

Three Months Ended September 30,

Nine Months Ended September 30,

2026

2025

2026

2025

Marketplace GOV*

$

623,988

$

618,139

$

1,895,713

$

2,123,986

Revenues

126,889

136,373

382,533

443,962

Net loss

(17,384

)

(19,713

)

(46,336

)

(292,828

)

Adjusted EBITDA*

$

8,865

$

4,905

$

30,943

$

40,982

* See the "Key Business Metrics & Non-U.S. GAAP Financial Measure" section below for more information on Marketplace GOV and adjusted EBITDA, which is a financial measure not defined under accounting principles generally accepted in the United States of America ("U.S. GAAP").

Our Business Model

We operate our business in two segments: Marketplace and Resale.

Marketplace Segment

In our Marketplace segment, we primarily act as an intermediary between ticket buyers, sellers, and partners, for which we earn revenue from processing ticket sales for live events and facilitating the booking of hotel rooms and packages through our:

•
Owned Properties, which consist of: the Vivid Seats mobile app and website; Vegas.com, an online ticket marketplace for shows, attractions, tours, flights, and hotels in Las Vegas, which we acquired in 2023; and Wavedash, an online ticket marketplace headquartered in Tokyo, Japan, which we acquired in 2023.
•
Private Label Offering, which consists of numerous distribution partners.

Using our online platform, we facilitate buyer payments, coordinate ticket deliveries, and provide customer service. We do not hold ticket inventory in our Marketplace segment.

The amount of Marketplace revenue earned in a given period is primarily represented by service and delivery fees charged to buyers. We also earn Marketplace revenue from referral fees charged to third-party providers of event insurance that we offer to buyers. Until it ceased operations on July 18, 2025, we also earned Marketplace revenue from Vivid Picks, a real-money daily fantasy sports mobile app, which represented the difference between cash entry fees collected and cash amounts paid out to users for winning picks, less customer promotions and incentives.

The main costs we incur in our Marketplace segment relate to developing and maintaining our platform, providing back-office support and customer service, facilitating payments and deposits, and shipping non-electronic tickets. We also incur substantial marketing costs, primarily related to online advertising.

The event tickets we sell through our Marketplace segment are diversified across and within three major event categories:

•
Concerts. Includes musical acts of all genres touring across venues of all sizes, as well as music festivals.
•
Sports. Includes the four major professional leagues (Major League Baseball, the National Basketball Association, the National Football League, and the National Hockey League), college sports, women's sports leagues (including the Women's National Basketball Association and the National Women's Soccer League), and a variety of other sports such as soccer, racing, and minor league baseball.
•
Theater. Includes Broadway and off-Broadway plays and musicals, stage shows, comedy acts, speaker series, and other family entertainment events.

A diversified mix across and within these event categories broadens our opportunities, limits our exposure to any particular category, and reduces seasonal variation in order volumes.

Resale Segment

In our Resale segment, we primarily acquire tickets to resell on secondary ticketing marketplaces, including our own. Our Resale segment also provides internal research and development support for Skybox and supplements our ongoing efforts to deliver industry-leading seller software and tools.

Recent Developments

Corporate Simplification

On October 19, 2025, we entered into a Corporate Simplification Agreement (the "CSA") with Hoya Intermediate and the TRA Parties named therein (including Hoya Topco, LLC ("Hoya Topco")). Pursuant to the CSA and the ancillary agreements described therein, a series of transactions was consummated over the two business days ending on October 31, 2025 that, among other things, simplified our corporate structure (such transactions, collectively, the "Corporate Simplification"). In connection with the Corporate Simplification, among other things: (i) three Blocker Corporations (as defined in the CSA) merged with and into three of our wholly owned subsidiaries, respectively, such that the Blocker Corporations became our wholly owned subsidiaries; (ii) all 3,811,250 outstanding shares of Class B common stock (and corresponding common units of Hoya Intermediate ("Intermediate Units")) were exchanged for an equal number of shares of Class A common stock, following which we cancelled all outstanding shares, and instruments representing the right to purchase shares, of Class B common stock; (iii) the warrant agreements relating to the warrants issued to Hoya Topco in connection with the Merger Transaction (the "Intermediate Warrants") were amended to, in lieu of providing for the right to purchase Intermediate Units and allowing for cash redemption at the discretion of the holder, instead provide for the right to purchase equal numbers of shares of Class A common stock at equal exercise prices and not allow for cash redemption; (iv) all rights and obligations under the Tax Receivable Agreement (the "TRA") entered into with the existing Hoya Intermediate unitholders and Hoya Intermediate's Limited Liability Company Agreement were terminated (in each case other than certain terms thereof that expressly survived); and (v) we issued an aggregate of 403,022 shares of Class A common stock to the TRA Parties.

Current Environment & Cost Reduction Program

While we continue to view live events as an attractive long-term opportunity supported by durable supply and demand tailwinds, recent industry trends have been challenging and our Marketplace order volumes were under pressure during the year ended December 31, 2025. We attribute this to a combination of economic uncertainty affecting discretionary consumer spending and competitive intensity in performance marketing channels. In response to this evolving industry landscape, during the year ended December 31, 2025 we implemented a cost reduction program designed to right-size our business for the current environment and drive enhanced long-term efficiency.

During the three and nine months ended September 30, 2026, we continued to incur compensation expenses related to severance-related payments made to terminated employees as a result of a reduction in employee headcount in connection with the cost reduction program and the departure of certain members of our leadership team.

Key Business Metrics & Non-U.S. GAAP Financial Measure

We use the following key business metrics and non-U.S. GAAP financial measure to evaluate our performance, identify trends, formulate financial projections, and make strategic decisions. We believe this information is useful to investors and others in understanding and evaluating our results of operations in the same manner as management.

The following table summarizes our key business metrics and non-U.S. GAAP financial measure for the three and nine months ended September 30, 2026 and 2025 (in thousands):

Three Months Ended September 30,

Nine Months Ended September 30,

2026

2025

2026

2025

Marketplace GOV(1)

$

623,988

$

618,139

$

1,895,713

$

2,123,986

Marketplace orders(2)

1,876

2,101

5,417

6,570

Resale orders(3)

97

115

263

317

Adjusted EBITDA(4)

$

8,865

$

4,905

$

30,943

$

40,982

(1)
Marketplace GOV represents the total transactional amount of Marketplace orders processed on our online platform during a period, inclusive of fees, exclusive of taxes, and net of event cancellations. During the three and nine months ended September 30, 2026, event cancellations negatively impacted Marketplace GOV by $10.2 million and $35.6 million, respectively, compared to $11.4 million and $47.2 million during the three and nine months ended September 30, 2025, respectively.
(2)
Marketplace orders represent the total volume of Marketplace segment transactions processed on our online platform during a period, net of event cancellations. During the three and nine months ended September 30, 2026, our Marketplace segment experienced 34,221 and 94,422 event cancellations, respectively, compared to 39,414 and 129,612 event cancellations during the three and nine months ended September 30, 2025, respectively.
(3)
Resale orders represent the total volume of Resale segment transactions processed on a given platform (including our own) during a period, net of event cancellations. During the three and nine months ended September 30, 2026, our Resale segment experienced 1,071 and 2,143 event cancellations, respectively, compared to 1,598 and 3,759 event cancellations during the three and nine months ended September 30, 2025, respectively.
(4)
Adjusted EBITDA is a non-U.S. GAAP financial measure. See the "Adjusted EBITDA" section below for more information, including a reconciliation of adjusted EBITDA to net loss, the most directly comparable U.S. GAAP financial measure.

Marketplace GOV

Marketplace GOV is a key driver of Marketplace revenues. Marketplace GOV represents the total transactional amount of Marketplace orders processed on our online platform during a period, inclusive of fees, exclusive of taxes,

and net of event cancellations. Marketplace GOV reflects our ability to attract and retain customers and provides insight into the overall health of the industry.

Marketplace GOV can be impacted by seasonality. Historically, we have experienced slightly increased activity in the fourth quarter when all major sports leagues are in season, concert on-sales begin for the following year, and theater event orders increase during the holiday season. However, these fluctuations have recently become less predictable. Quarterly fluctuations in Marketplace GOV can result from, among other things:

•
Event supply;
•
The popularity of and demand for certain artists, sports teams, tours, and events;
•
The mix of concert venue types between stadiums, arenas, and amphitheaters;
•
The length and team composition of sports playoff series and championship games; and
•
Event cancellations.

Marketplace GOV increased by $5.8 million, or 1%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025. The increase resulted primarily from an increase in average order size (which increase was primarily driven by the 2026 FIFA World Cup, whose unique North American hosting created an extraordinary demand environment not expected to recur in future periods, and is not necessarily indicative of the underlying run rate of our business). Marketplace GOV decreased by $228.3 million, or 11%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decrease resulted primarily from a decrease in Marketplace orders partly offset by an increase in average order size for sports (which increase was primarily driven by the 2026 FIFA World Cup).

Marketplace Orders

Marketplace orders represent the total volume of Marketplace segment transactions processed on our online platform during a period, net of event cancellations. A Marketplace order can include one or more tickets, hotel rooms, or parking passes. Marketplace orders allow us to monitor transaction volume and better identify trends within our Marketplace segment.

Marketplace orders decreased by 0.2 million, or 11%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by 1.2 million, or 18%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decreases resulted primarily from lower activity in our Marketplace segment.

Resale Orders

Resale orders represent the total volume of Resale segment transactions processed on a given platform (including our own) during a period, net of event cancellations. A Resale order can include one or more tickets or parking passes. Resale orders allow us to monitor transaction volume and better identify trends within our Resale segment.

Resale orders decreased by less than 0.1 million, or 16%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by 0.1 million, or 17%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decreases resulted primarily from lower activity in our Resale segment.

Adjusted EBITDA

Adjusted EBITDA is a non-U.S. GAAP financial measure that is used by investors and others to evaluate companies in our industry. Adjusted EBITDA is also used by management to make operating decisions, including those related to analyzing operating expenses, evaluating performance, and performing strategic planning and annual budgeting.

We believe adjusted EBITDA is useful for understanding, evaluating, and highlighting trends in our operating results and for making period-to-period comparisons of our business performance because it excludes the impact of items that are outside of our control and/or not reflective of ongoing performance related directly to the operation of our business.

Adjusted EBITDA is not based on any comprehensive set of accounting rules or principles and should not be considered a substitute for, or superior to, financial measures calculated in accordance with U.S. GAAP. Adjusted EBITDA does not reflect all amounts associated with our operating results as determined in accordance with U.S. GAAP and specifically excludes certain recurring costs such as: income tax expense (benefit); interest expense - net; depreciation and amortization; sales tax liabilities; transaction costs; equity-based compensation; litigation, settlements, and related costs; loss on asset disposals; change in fair value of derivative asset; foreign currency loss (gain) - net; severance compensation; change in fair value of the Intermediate Warrants; loss on extinguishment of debt; adjustment of liabilities under the TRA; and impairment charges. In addition, other companies may calculate adjusted EBITDA differently than we do, thereby limiting its usefulness as a comparative tool. We compensate for these limitations by providing specific information regarding the U.S. GAAP amounts that are excluded from our presentation of adjusted EBITDA.

The following table presents a reconciliation of adjusted EBITDA to net loss, the most directly comparable U.S. GAAP financial measure, for the three and nine months ended September 30, 2026 and 2025 (in thousands):

Three Months Ended September 30,

Nine Months Ended September 30,

2026

2025

2026

2025

Net loss

$

(17,384

)

$

(19,713

)

$

(46,336

)

$

(292,828

)

Adjustments to reconcile net loss to adjusted EBITDA:

Income tax expense (benefit)

(150

)

(9,231

)

(428

)

70,089

Interest expense - net

7,128

6,111

19,114

17,410

Depreciation and amortization

12,309

13,723

36,935

37,689

Sales tax liability(1)

352

500

793

(860

)

Transaction costs(2)

1,863

935

2,793

8,816

Equity-based compensation(3)

4,634

11,483

13,719

33,886

Litigation, settlements, and related costs(4)

893

228

2,729

933

Loss on asset disposals(5)

248

184

334

380

Change in fair value of derivative asset(6)

135

268

473

841

Foreign currency loss (gain) - net(7)

(1,342

)

1,211

393

(2,363

)

Severance compensation(8)

179

685

424

1,239

Change in fair value of Intermediate Warrants(9)

-

(864

)

-

(5,713

)

Loss on extinguishment of debt(10)

-

-

-

801

Adjustment of liabilities under TRA(11)

-

(615

)

-

(149,787

)

Impairment charges(12)

-

-

-

320,449

Adjusted EBITDA

$

8,865

$

4,905

$

30,943

$

40,982

(1)
During the three and nine months ended September 30, 2026 and 2025, we accrued for additional uncollected indirect tax liabilities in jurisdictions where we believed it was probable we should remit payment to U.S. and foreign governmental tax authorities before all required amounts are collected from the customer. We also received abatements and recognized other reductions to the balance of the liability related to uncollected indirect taxes (including sales taxes).
(2)
Consists of legal, accounting, tax, and other professional fees, integration costs, and other transaction-related expenses, none of which are considered indicative of our core operating performance. Costs in the three and nine months ended September 30, 2026 primarily related to various strategic transactions and investments, as well as the write-off of unamortized deferred third-party fees incurred in connection with the 2022 Revolving Facility (as defined herein). Costs in three and nine months ended September 30, 2025 primarily related to the February 2025 refinancing of the 2024 First Lien Loan (as defined herein), repurchases of Class A common stock, a 1-for-20 reverse stock split of our Class A common stock that was effected on August 5, 2025, and various strategic transactions and investments.
(3)
Relates to equity incentive awards granted to our employees, directors, and consultants pursuant to our 2021 Incentive Award Plan (as amended, the "Incentive Award Plan") and shares of Class A common stock purchased
by our employees pursuant to our 2021 Employee Stock Purchase Plan, neither of which are considered indicative of our core operating performance.
(4)
Relates to external legal costs, settlement costs, and insurance recoveries related to certain non-ordinary course legal and regulatory matters that are not considered indicative of our core operating performance.
(5)
Relates to disposals of fixed assets, which are not considered indicative of our core operating performance.
(6)
Relates to the revaluation of derivatives recorded at fair value, which revaluations are not considered indicative of our core operating performance.
(7)
Relates to net realized and unrealized losses (gains) resulting from the impact of exchange rate changes on transactions denominated in non-functional currencies, which are not considered indicative of our core operating performance.
(8)
Relates to severance-related payments made to terminated employees as a result of a reduction in employee headcount and the departure of certain members of our leadership team, which are not considered indicative of our core operating performance.
(9)
Relates to the revaluation of the Intermediate Warrants, which revaluations are not considered indicative of our core operating performance (the Intermediate Warrants were amended in October 2025 as described in the "Management's Discussion and Analysis of Financial Condition and Results of Operations-Recent Developments-Corporate Simplification" section of this Report).
(10)
Relates to losses incurred in connection with the extinguishment of the 2024 First Lien Loan, which are not considered indicative of our core operating performance.
(11)
Relates to the remeasurement and settlement of the TRA liability, which remeasurements and settlements are not considered indicative of our core operating performance.
(12)
Relates to non-cash impairment charges related to our goodwill and certain indefinite-lived intangible assets triggered by the effects of recent declines in our financial performance, near-term outlook, and Class A common stock price, among other factors.

Key Factors Affecting Our Performance

During the nine months ended September 30, 2026, there were no material changes to the "Key Factors Affecting Our Performance" discussed in our 2025 Form 10-K. Our financial position and results of operations depend to a significant extent on those factors.

Results of Operations

Comparison of the Three and Six Months Ended September 30, 2026 and 2025

The following table presents our results of operations for the three and nine months ended September 30, 2026 and 2025 (in thousands, except percentages):

Three Months Ended September 30,

Nine Months Ended September 30,

2026

2025

Change

% Change

2026

2025

Change

% Change

Revenues

$

126,889

$

136,373

$

(9,484

)

(7

)%

$

382,533

$

443,962

$

(61,429

)

(14

)%

Costs and expenses:

Cost of revenues (exclusive of depreciation and amortization shown separately below)

41,442

44,340

(2,898

)

(7

)%

119,279

131,294

(12,015

)

(9

)%

Marketing and selling

50,008

55,973

(5,965

)

(11

)%

152,712

173,885

(21,173

)

(12

)%

General and administrative

34,426

45,183

(10,757

)

(24

)%

100,132

139,537

(39,405

)

(28

)%

Depreciation and amortization

12,309

13,723

(1,414

)

(10

)%

36,935

37,689

(754

)

(2

)%

Impairment charges

-

-

-

100

%

-

320,449

(320,449

)

(100

)%

Total costs and expenses

138,185

159,219

(21,034

)

(13

)%

409,058

802,854

(393,796

)

(49

)%

Loss from operations

(11,296

)

(22,846

)

11,550

51

%

(26,525

)

(358,892

)

332,367

93

%

Interest expense - net

7,128

6,111

1,017

17

%

19,114

17,410

1,704

10

%

Other expense (income) - net

(890

)

(13

)

(877

)

(6,746

)%

1,125

(154,364

)

155,489

101

%

Loss on extinguishment of debt

-

-

-

100

%

-

801

(801

)

(100

)%

Loss before income taxes

(17,534

)

(28,944

)

11,410

39

%

(46,764

)

(222,739

)

175,975

79

%

Income tax expense (benefit)

(150

)

(9,231

)

9,081

98

%

(428

)

70,089

(70,517

)

(101

)%

Net loss

(17,384

)

(19,713

)

2,329

12

%

(46,336

)

(292,828

)

246,492

84

%

Net loss attributable to redeemable noncontrolling interests

-

(11,187

)

11,187

100

%

-

(138,685

)

138,685

100

%

Net loss attributable to Class A common stockholders

$

(17,384

)

$

(8,526

)

$

(8,858

)

(104

)%

$

(46,336

)

$

(154,143

)

$

107,807

70

%

Revenues

Total Revenues

The following table presents total revenues by segment for the three and nine months ended September 30, 2026 and 2025 (in thousands, except percentages):

Three Months Ended September 30,

Nine Months Ended September 30,

2026

2025

Change

% Change

2026

2025

Change

% Change

Marketplace revenues

$

98,214

$

104,807

$

(6,593

)

(6

)%

$

299,689

$

353,025

$

(53,336

)

(15

)%

Resale revenues

28,675

31,566

(2,891

)

(9

)%

82,844

90,937

(8,093

)

(9

)%

Total revenues

$

126,889

$

136,373

$

(9,484

)

(7

)%

$

382,533

$

443,962

$

(61,429

)

(14

)%

Total revenues decreased by $9.5 million, or 7%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by $61.4 million, or 14%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decreases resulted primarily from a decrease in Marketplace revenues.

Marketplace Revenues

The following table presents Marketplace revenues by event category for the three and nine months ended September 30, 2026 and 2025 (in thousands, except percentages):

Three Months Ended September 30,

Nine Months Ended September 30,

2026

2025

Change

% Change

2026

2025

Change

% Change

Concert revenues

$

39,158

$

43,072

$

(3,914

)

(9

)%

$

125,152

$

151,812

$

(26,660

)

(18

)%

Sport revenues

37,557

33,900

3,657

11

%

108,821

108,316

505

0

%

Theater revenues

17,196

22,439

(5,243

)

(23

)%

53,243

77,716

(24,473

)

(31

)%

Other revenues

4,303

5,396

(1,093

)

(20

)%

12,473

15,181

(2,708

)

(18

)%

Marketplace revenues

$

98,214

$

104,807

$

(6,593

)

(6

)%

$

299,689

$

353,025

$

(53,336

)

(15

)%

Marketplace revenues decreased by $6.6 million, or 6%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025, primarily as a result of lower Marketplace orders partly offset by an increase in average order size predominantly attributable to the 2026 FIFA World Cup. Marketplace revenues decreased by $53.3 million, or 15%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decrease resulted primarily from, and was relatively consistent with, the 18% decrease in Marketplace orders during the same period.

Marketplace cancellation charges, which generally have a negative impact on Marketplace revenues, represented a reduction to Marketplace revenues of $3.3 million and $13.0 million during the three and nine months ended September 30, 2026, respectively, compared to a reduction to Marketplace revenues of $1.5 million and $11.0 million during the three and nine months ended September 30, 2025, respectively. The increases resulted primarily from lower Marketplace revenues recognized from customer credit breakage.

The following table presents Marketplace revenues by business model for the three and nine months ended September 30, 2026 and 2025 (in thousands, except percentages):

Three Months Ended September 30,

Nine Months Ended September 30,

2026

2025

Change

% Change

2026

2025

Change

% Change

Owned Properties revenues

$

88,062

$

96,582

$

(8,520

)

(9

)%

$

270,495

$

303,253

$

(32,758

)

(11

)%

Private Label Offering revenues

10,152

8,225

1,927

23

%

29,194

49,772

(20,578

)

(41

)%

Marketplace revenues

$

98,214

$

104,807

$

(6,593

)

(6

)%

$

299,689

$

353,025

$

(53,336

)

(15

)%

The decrease in Owned Properties revenues during the three and nine months ended September 30, 2026 compared to the three and nine months ended September 30, 2025 resulted primarily from a decrease in order volume. The increase in Private Label Offering revenues during the three months ended September 30, 2026 resulted primarily from an increase in order volume, while the decrease in Private Label Offering revenue during the nine months ended September 30, 2026 resulted primarily from a decrease in order volume and the loss of a significant Private Label Offering distribution partner.

We also earn Marketplace revenues in the form of referral fees charged to third-party insurance providers in exchange for offering event insurance to ticket buyers. Marketplace revenues earned from referral fees were $2.7 million and $9.6 million during the three and nine months ended September 30, 2026, respectively, compared to $3.6 million and $13.9 million during the three and nine months ended September 30, 2025, respectively. The decreases resulted primarily from a decrease in Marketplace orders and a decline in the insurance attachment rate to orders.

Resale Revenues

Resale revenues decreased by $2.9 million, or 9%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by $8.1 million, or 9%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decreases resulted primarily from a decrease in Resale orders partly offset by higher Resale revenues per Resale order.

Resale cancellation charges, which generally have a negative impact on Resale revenues, represented a reduction to Resale revenues of $0.4 million during the three months ended September 30, 2026, which was relatively consistent with the reduction to Resale revenues of $0.3 million during the three months ended September 30, 2025. Resale cancellation charges represented a reduction to Resale revenues of $1.2 million during the nine months ended September 30, 2026, compared to a reduction to Resale revenues of $1.5 million during the nine months ended September 30, 2025. The decrease resulted primarily from a decrease in Resale orders.

Cost of Revenues

Total Cost of Revenues

The following table presents total cost of revenues by segment for the three and nine months ended September 30, 2026 and 2025 (in thousands, except percentages):

Three Months Ended September 30,

Nine Months Ended September 30,

2026

2025

Change

% Change

2026

2025

Change

% Change

Marketplace cost of revenues

$

17,387

$

16,769

$

618

4

%

$

51,449

$

55,930

$

(4,481

)

(8

)%

Resale cost of revenues

24,055

27,571

(3,516

)

(13

)%

67,830

75,364

(7,534

)

(10

)%

Total cost of revenues

$

41,442

$

44,340

$

(2,898

)

(7

)%

$

119,279

$

131,294

$

(12,015

)

(9

)%

Total cost of revenues decreased by $2.9 million, or 7%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by $12.0 million, or 9%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decreases resulted primarily from a decrease in Resale cost of revenues.

Marketplace Cost of Revenues

Marketplace cost of revenues increased by $0.6 million, or 4%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025, which was relatively consistent with the 1% increase in Marketplace GOV during the same period. Marketplace cost of revenues decreased by $4.5 million, or 8%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decrease, which was primarily due to a decrease in Marketplace orders, was relatively consistent with the 11% decrease in Marketplace GOV during the same period.

Resale Cost of Revenues

Resale cost of revenues decreased by $3.5 million, or 13%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by $7.5 million, or 10%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decreases, which were primarily due to a decrease in Resale orders, were relatively consistent with the 9% decrease in Resale revenues during the same respective periods.

Marketing and Selling

Total Marketing and Selling

The following table presents total marketing and selling expenses, which relate entirely to our Marketplace segment, by advertising category for the three and nine months ended September 30, 2026 and 2025 (in thousands, except percentages):

Three Months Ended September 30,

Nine Months Ended September 30,

2026

2025

Change

% Change

2026

2025

Change

% Change

Online advertising

$

48,117

$

52,013

$

(3,896

)

(7

)%

$

145,541

$

159,842

$

(14,301

)

(9

)%

Offline advertising

1,891

3,960

(2,069

)

(52

)%

7,171

14,043

(6,872

)

(49

)%

Total marketing and selling

$

50,008

$

55,973

$

(5,965

)

(11

)%

$

152,712

$

173,885

$

(21,173

)

(12

)%

Total marketing and selling expenses decreased by $6.0 million, or 11%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by $21.2 million, or 12%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. Marketing and selling expenses largely relate to Owned Properties, and the decreases were relatively consistent with the 9% and 11% decreases in Owned Properties revenues during the same respective periods.

Online Advertising

Online advertising costs decreased by $3.9 million, or 7%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by $14.3 million, or 9%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decreases were relatively consistent with the 9% and 11% decreases in Owned Properties revenues during the same period.

Offline Advertising

Offline advertising costs decreased by $2.1 million, or 52%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by $6.9 million, or 49%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decreases resulted primarily from lower spending in traditional brand marketing channels.

Contribution Margin

Total Contribution Margin

The following table presents total contribution margin by segment for the three and nine months ended September 30, 2026 and 2025 (in thousands, except percentages):

Three Months Ended September 30,

Nine Months Ended September 30,

2026

2025

Change

% Change

2026

2025

Change

% Change

Marketplace contribution margin

$

30,819

$

32,065

$

(1,246

)

(4

)%

$

95,528

$

123,210

$

(27,682

)

(22

)%

Resale contribution margin

4,620

3,995

625

16

%

15,014

15,573

(559

)

(4

)%

Total contribution margin

$

35,439

$

36,060

$

(621

)

(2

)%

$

110,542

$

138,783

$

(28,241

)

(20

)%

Total contribution margin decreased by $0.6 million, or 2%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by $28.2 million, or 20%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decreases resulted primarily from a decrease in Marketplace contribution margin.

Marketplace Contribution Margin

Marketplace contribution margin decreased by $1.2 million, or 4%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by $27.7 million, or 22%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decreases resulted primarily from a decrease in Marketplace orders and revenues.

Resale Contribution Margin

Resale contribution margin increased by $0.6 million, or 16%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025, primarily as a result of increased margins in certain Resale event categories. Resale contribution margin decreased by $0.6 million, or 4%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025, driven by a decrease in Resale orders and reduced margins for certain Resale event categories.

General and Administrative

Total General and Administrative

The following table presents total general and administrative expenses by category for the three and nine months ended September 30, 2026 and 2025 (in thousands, except percentages):

Three Months Ended September 30,

Nine Months Ended September 30,

2026

2025

Change

% Change

2026

2025

Change

% Change

Personnel expenses

$

21,249

$

32,082

$

(10,833

)

(34

)%

$

63,804

$

99,413

$

(35,609

)

(36

)%

Non-income tax expense

550

742

(192

)

(26

)%

1,569

279

1,290

462

%

Other general and administrative

12,627

12,359

268

2

%

34,759

39,845

(5,086

)

(13

)%

Total general and administrative

$

34,426

$

45,183

$

(10,757

)

(24

)%

$

100,132

$

139,537

$

(39,405

)

(28

)%

Total general and administrative expenses decreased by $10.8 million, or 24%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by $39.4 million, or 28%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decreases resulted primarily from a decrease in personnel expenses due to lower equity-based compensation expenses as well as a reduction in employee headcount as part of our strategic cost reduction program, for which we incurred general and administrative expenses of $0.2 million and $0.4 million related to severance compensation during the three and nine months ended September 30, 2026, respectively.

Personnel Expenses

Personnel expenses decreased by $10.8 million, or 34%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by $35.6 million, or 36%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decreases resulted primarily from a decrease in equity-based compensation expenses and other personnel cost savings associated with the reduction in employee headcount under our strategic cost reduction program, for which we incurred personnel expenses of $0.2 million and $0.4 million related to severance compensation during the three and nine months ended September 30, 2026, respectively.

Non-Income Tax Expense

Non-income tax expense decreased by $0.2 million, or 26%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025. The decrease resulted primarily from a decrease in the amount of value-added taxes owed in jurisdictions where we believed it was probable we should remit payment to U.S. and foreign governmental tax authorities before all required amounts are collected from the customer. Non-income tax expense increased by $1.3 million, or 462%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The increase resulted primarily from accruing for additional uncollected indirect tax liabilities in jurisdictions where we believed it was probable we should remit payment to U.S. and foreign governmental tax authorities before all required amounts are collected from the customer.

Other General and Administrative

Other general and administrative expenses increased by $0.3 million, or 2%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025. The increase resulted primarily from an increase in professional service fees. Other general and administrative expenses decreased by $5.1 million, or 13%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decrease resulted primarily from a decrease in professional service fees.

Depreciation and Amortization

Depreciation and amortization expenses decreased by $1.4 million, or 10%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and decreased by $0.8 million, or 2%, during the nine months ended September 30, 2026, compared to the nine months ended September 30, 2025.

The decreases resulted primarily from a decrease in amortization related to capitalized development activities for our online platform.

Impairment Charges

Impairment charges decreased by $320.4 million, or 100%, during the during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decrease resulted entirely from the effects of declines in our financial performance, near-term outlook, and Class A common stock price, among other factors, during the nine months ended September 30, 2025 that resulted in a reduction of the fair values of our goodwill and certain indefinite-lived intangible assets. There were no impairment charges incurred during the three months ended September 30, 2026 and 2025.

Interest Expense - Net

Interest expense - net increased by $1.0 million, or 17%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025 and increased by $1.7 million, or 10%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The increases resulted primarily from lower interest income earned on our cash balances.

Other Expense (Income) - Net

Other income - net increased by $0.9 million, or 6746%, during the three months ended September 30, 2026 compared to the three months ended September 30, 2025. The increase resulted primarily from net gains resulting from the impact of exchange rate changes on transactions denominated in non-functional currencies. Other expense - net increased by $155.5 million, or 101%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The increase resulted primarily from net losses resulting from the impact of exchange rate changes on transactions denominated in non-functional currencies, unrealized gains related to the fair value remeasurement of the Intermediate Warrants no longer being recognized during the nine months ended September 30, 2026 due to the fact that they were reclassified from liability instruments to equity instruments in connection with the Corporate Simplification, and income related to the remeasurement of the TRA liability no longer being recognized during the nine months ended September 30, 2026 due to the fact that the TRA was terminated in connection with the Corporate Simplification.

Loss on Extinguishment of Debt

Loss on extinguishment of debt decreased by $0.8 million, or 100%, during the nine months ended September 30, 2026 compared to the nine months ended September 30, 2025. The decrease resulted entirely from the February 2025 refinancing of the 2024 First Lien Loan with the 2025 First Lien Loan (each as defined herein). There was no loss on extinguishment of debt incurred during the three months ended September 30, 2026 and 2025.

Income Tax Benefit

Income tax benefit decreased by $9.1 million, or 98%, and increased by $70.5 million, or 101%, during the three and nine months ended September 30, 2026, respectively, compared to the three and nine months ended September 30, 2025, primarily due to a reversal of an uncertain tax position during the three months ended September 30, 2025 and the recognition of a valuation allowance during the nine months ended September 30, 2025.

Liquidity & Capital Resources

We have historically financed our operations primarily through cash generated from operations. Our primary short-term requirements for liquidity and capital are to fund general working capital, capital expenditures, and debt service requirements. Our primary long-term liquidity needs are related to debt repayment and potential acquisitions.

Our primary source of funds is cash generated from operations. Our existing cash and cash equivalents are sufficient to fund our liquidity needs for the next 12 months and thereafter for the foreseeable future. As of September 30, 2026, we had $44.8 million of cash and cash equivalents, which consists of interest-bearing deposit accounts, money market accounts managed by financial institutions, and highly liquid investments with maturities of three months or less. During the nine months ended September 30, 2026, we generated negative cash flows from operating activities, primarily due to a loss from operations and a decrease in accounts payable.

Loan Agreements

2022 First Lien Loan & 2022 Revolving Facility

In 2022, we refinanced the outstanding balance of our former first lien debt facility with a $275.0 million term loan with a maturity date of February 3, 2029 (the "2022 First Lien Loan") and a $100.0 million revolving credit facility with a maturity date of February 3, 2027 (the "2022 Revolving Facility").

2024 First Lien Loan

In 2024, we refinanced the outstanding balance of the 2022 First Lien Loan with a $395.0 million term loan with a maturity date of February 3, 2029 (the "2024 First Lien Loan"). The 2024 First Lien Loan carried an interest rate equal to the secured overnight financing rate ("SOFR") (subject to a 0.5% floor) plus a margin of 3.00%.

2025 First Lien Loan

On February 5, 2025, we refinanced the outstanding balance of the 2024 First Lien Loan with a $393.0 million term loan with a maturity date of February 3, 2029 (the "2025 First Lien Loan"). The 2025 First Lien Loan, which requires quarterly principal payments of $1.0 million, carries an interest rate of SOFR (subject to a 0.5% floor) plus a margin of 2.25%; provided that such margin may be reduced to 2.00% if the corporate rating assigned to us by Moody's Investors Service, Inc. and S&P Global Ratings is at least Ba3/BB- (in each case, stable or better). All obligations under the 2025 First Lien Loan are unconditionally guaranteed by Hoya Intermediate and, subject to certain exceptions provided for therein, substantially all of Hoya Intermediate's direct and indirect wholly owned domestic subsidiaries. All obligations under the 2025 First Lien Loan are secured, subject to certain permitted liens and other exceptions, by first-priority perfected security interests in substantially all of our and such guarantors' assets.

Letter of Credit Sublimit Increase

On June 23, 2026, the letter of credit sublimit under the 2022 Revolving Facility was increased from $10.0 million to $25.0 million.

2026 Revolving Facility

On August 3, 2026, we terminated the 2022 Revolving Facility in full and entered into a new $75.0 million revolving credit facility (the "2026 Revolving Facility") with a maturity date of August 3, 2029 (or, if earlier, the date that is 91 days prior to the maturity date then in effect for certain indebtedness in an individual outstanding amount in excess of $20.0 million). Vegas.com, LLC, our wholly owned subsidiary ("VDC"), is the borrower under the 2026 Revolving Facility.

Borrowings in U.S. dollars under the 2026 Revolving Facility bear interest at a rate of, at our option, (i) Term SOFR (as defined in the 2026 Revolving Facility) plus a margin of 3.750% per annum or (ii) an alternate base rate plus a margin of 2.75% per annum. In addition, a commitment fee accrues on the daily average unused amount of the revolving commitments under the 2026 Revolving Facility at a rate of 0.425% per annum and is payable quarterly in arrears. All obligations under the 2026 Revolving Facility are (i) unconditionally guaranteed by VDC-MGG Holdings, LLC, the sole member of VDC, and, subject to certain exceptions, all direct and indirect wholly owned subsidiaries thereof (collectively, the "VDC Guarantors") and (ii) guaranteed, up to $60.0 million in the aggregate, by certain of our other subsidiaries. All obligations under the 2026 Revolving Facility are secured, subject to certain permitted liens and other exceptions, by first-priority perfected security interests in (i) substantially all assets of VDC and the VDC Guarantors and (ii) the equity interests of Wavedash Co., Ltd., our wholly owned subsidiary.

Outstanding Debt

As of September 30, 2026, we had the 2025 First Lien Loan outstanding and we had no outstanding borrowings under the 2026 Revolving Facility (and availability thereunder was reduced by $25.0 million due to outstanding letters of credit).

Share Repurchase Program

In February 2024, our Board of Directors (our "Board") authorized a share repurchase program for up to $100.0 million of Class A common stock (the "Share Repurchase Program"). The Share Repurchase Program was publicly

announced in March 2024, does not have a fixed expiration date, and does not obligate us to purchase any minimum number of shares.

During the three and nine months ended September 30, 2025, we repurchased 0.1 million and 0.4 million shares of Class A common stock, respectively, under the Share Repurchase Program, for which we paid $2.1 million and $18.1 million, respectively, and incurred commissions and excise taxes of $0.1 million and $0.2 million, respectively. As of December 31, 2025, we recognized a liability of $0.1 million for unpaid excise taxes related to repurchases of Class A common stock. We did not repurchase any shares of Class A common stock under the Share Repurchase Program during the three and nine months ended September 30, 2026, nor did we recognize a liability for unpaid excise taxes related to repurchases of Class A common stock as of September 30, 2026.

Cumulatively as of September 30, 2026, we repurchased 0.6 million shares of Class A common stock under the Share Repurchase Program, for which we paid $40.9 million and incurred commissions and excise taxes of $0.4 million. As of September 30, 2026, $59.1 million remained available for future repurchases under the Share Repurchase Program.

Tax Receivable Agreement

In connection with the Merger Transaction, we entered into the TRA with the existing Hoya Intermediate unitholders that provided for our payment to such unitholders of 85% of the amount of any tax savings that we realize (or, under certain circumstances, are deemed to realize) as a result of, or attributable to: (i) increases in the tax basis of assets owned directly or indirectly by Hoya Intermediate or its subsidiaries from, among other things, any redemptions or exchanges of Intermediate Units; (ii) existing tax basis (including depreciation and amortization deductions arising from such tax basis) in long-lived assets owned directly or indirectly by Hoya Intermediate or its subsidiaries; and (iii) certain other tax benefits (including deductions in respect of imputed interest) related to us making payments under the TRA.

As of June 30, 2025, we determined that it was no longer probable that we will generate sufficient future taxable income to support a significant amount of the balance of the TRA liability previously recorded. After evaluating all available positive and negative evidence, we determined that significant negative objective and verifiable evidence (including cumulative losses generated by our domestic operations) existed to change our conclusion regarding the future realization of our deferred tax assets, which therefore significantly impacts the amount of future TRA payments that are probable to be made. As a result, the TRA liability was reduced by $149.2 million.

In connection with the Corporate Simplification, all rights and obligations under the TRA were terminated (other than certain terms thereof that expressly survived), including $5.8 million of cash payments that would have otherwise been due during the three months ended March 31, 2026, in exchange for the issuance of 403,022 shares of Class A common stock. As a result of the Corporate Simplification, we no longer have a TRA liability. See the "Management's Discussion and Analysis of Financial Condition and Results of Operations-Recent Developments-Corporate Simplification" section of this Report for more information.

Cash Flows

The following table summarizes our cash flows for the nine months ended September 30, 2026 and 2025 (in thousands):

Nine Months Ended September 30,

2026

2025

Net cash used in operating activities

$

(32,045

)

$

(53,396

)

Net cash used in investing activities

(9,512

)

(16,262

)

Net cash used in financing activities

(15,959

)

(29,465

)

Net Cash Used in Operating Activities

Net cash used in operating activities during the nine months ended September 30, 2026 was $32.0 million, which was primarily related to a net loss of $46.3 million, net non-cash charges of $54.1 million, and net cash outflows from a $39.8 million change in operating assets and liabilities. The net cash outflows from the change in operating assets and liabilities were primarily due to a decrease in Accounts payable resulting from a decrease in amounts

payable to ticket sellers as a result of lower Marketplace GOV, as well as the timing of disbursements, including those related to 2026 FIFA World Cup order volume.

Net cash used in operating activities during the nine months ended September 30, 2025 was $53.4 million, which was primarily related to a net loss of $292.8 million, net non-cash charges of $317.4 million, and net cash outflows from a $78.0 million change in operating assets and liabilities. The net cash outflows from the change in operating assets and liabilities were primarily due to a decrease in Accounts payable resulting from a decrease in amounts payable to ticket sellers as a result of lower Marketplace GOV and a decrease in Accrued expenses and other current liabilities as a result of lower Marketplace GOV, as well as the timing of disbursements.

Net Cash Used in Investing Activities

Net cash used in investing activities during the nine months ended September 30, 2026 and 2025 was $9.5 million and $16.3 million, respectively, which was primarily related to capital spending on development activities for our online platform in both periods.

Net Cash Used in Financing Activities

Net cash used in financing activities during the nine months ended September 30, 2026 was $16.0 million, which was primarily related to payments of third-party fees incurred in relation to the 2026 Revolving Facility, quarterly principal payments for the 2025 First Lien Loan, and payments toward a domain name that was acquired in 2024.

Net cash used in financing activities during the nine months ended September 30, 2025 was $29.5 million, which was primarily related to repurchases of Class A common stock under the Share Repurchase Program and the payment of liabilities under the TRA.

Critical Accounting Policies & Estimates

Our unaudited condensed consolidated financial statements are prepared in accordance with U.S. GAAP, which requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, costs and expenses, and related disclosures. On an ongoing basis, we evaluate our estimates and assumptions. Actual results may differ from these estimates under different assumptions or conditions. The estimates and assumptions associated with revenue recognition, equity-based compensation, warrants and earnouts, recoverability of our goodwill, indefinite-lived intangible assets, definite-lived intangible assets, long-lived assets, and valuation allowances have the greatest potential impact on our unaudited condensed consolidated financial statements. Accordingly, these are the policies that are the most critical to aid in fully understanding and evaluating our unaudited condensed consolidated financial statements. For a description of our critical accounting policies and estimates, see our 2025 Form 10-K. During the three and nine months ended September 30, 2026, there were no material changes to the critical accounting policies disclosed in our 2025 Form 10-K.

We closely monitor the financial and operating results impacting our lone reporting unit with a goodwill balance (the "Marketplace Reporting Unit") and indefinite-lived intangible assets and, as deemed necessary, we make comparisons to the key assumptions used in our fair value estimate at the time of our annual impairment test, in addition to operational initiatives and macroeconomic conditions, which may impact the fair value of the Marketplace Reporting Unit and indefinite-lived intangible assets. We perform an annual impairment assessment of our goodwill and indefinite-lived intangible assets as of October 31 of each fiscal year.

Goodwill - Net

Goodwill is not subject to amortization and is reviewed for impairment annually, or more frequently if events or changes in circumstances indicate an impairment may have occurred. If we determine that it is more likely than not that the fair value of our goodwill is less than its carrying value, we then perform a quantitative assessment. Based upon the results of that assessment, if the carrying value of our goodwill exceeds its fair value, (i) the recorded goodwill will be written down and (ii) a non-cash impairment expense will be recorded in the Consolidated Statements of Operations.

As discussed in our 2025 Form 10-K, during the year ended December 31, 2025, we determined that the estimated fair value of the Marketplace Reporting Unit was lower than its carrying value. Consequently, during the year ended December 31, 2025, we recognized a non-cash impairment expense of $660.7 million related to our goodwill, $297.4

million of which was recognized as of June 30, 2025 and $363.3 million of which was recognized as of October 31, 2025. At December 31, 2025, accumulated impairment charges related to our goodwill were $1,037.8 million.

The fair value of goodwill in the quantitative impairment tests performed as of June 30, 2025 and October 31, 2025 was determined using a combination of an income approach, which estimates fair value based upon projections of future revenues, expenses, and cash flows discounted to their respective present values, and a market approach. The valuation methodology and underlying financial information included in our determination of fair value required significant judgments by management. The principal assumptions used in our discounted cash flow analysis were (i) long-term projections of our financial performance and (ii) the weighted average cost of capital of market participants, adjusted for the risk attributable to our business and industry. The principal assumption used in the market approach was an estimate of a market-based multiple to determine estimated fair value. The fair value estimates used in our assessment were based on assumptions we believe to be reasonable, but that are unpredictable and inherently uncertain, including estimates of future growth rates and operating margins and assumptions about the overall economic and competitive environments. There can be no assurance that the estimates and assumptions used at the time of our annual assessment will not change over time. If near-term profitability trends, or our long-term profitability outlook, decline below our expectations, it is possible that an interim assessment, or a future annual assessment, could result in an additional impairment of our goodwill.

During the nine months ended September 30, 2026, there were no changes in the accumulated impairment charges related to our goodwill.

Indefinite-Lived Intangible Assets

Similar to goodwill, our indefinite-lived intangible assets are not subject to amortization and are reviewed for impairment annually, or more frequently if events or changes in circumstances indicate that the carrying value may not be recoverable. If we determine that it is more likely than not that the fair value of our indefinite-lived intangible assets is less than their carrying value, we then perform a quantitative assessment. Based upon the results of that assessment, if the carrying value of our indefinite-lived intangible assets exceeds their fair value, a non-cash impairment expense will be recorded in the Consolidated Statements of Operations.

As discussed in our 2025 Form 10-K, during the year ended December 31, 2025, we determined that the estimated fair value of certain indefinite-lived trademarks was lower than their carrying value. Consequently, during the year ended December 31, 2025, we recognized a non-cash impairment expense of $62.3 million related to certain indefinite-lived trademarks, $23.0 million of which was recognized as of June 30, 2025 and $39.3 million of which was recognized as of October 31, 2025. At December 31, 2025, accumulated impairment charges related to our indefinite-lived intangible assets were $141.0 million.

The fair value of certain indefinite-lived trademarks in the quantitative impairment tests performed as of June 30, 2025 and October 31, 2025 was determined using the relief-from-royalty method, a detailed valuation methodology that involves the application of reasonable royalty rates to a net sales stream using the discounted cash flow method. The principal assumptions used in our discounted cash flow analysis were (i) long-term projections of our revenue and other financial information, (ii) weighted average cost of capital of market participants, adjusted for the risk attributable to our business and industry, and (iii) market royalty rates. The fair value estimates used in our assessment were based on assumptions we believe to be reasonable, but that are unpredictable and inherently uncertain, including estimates of future growth rates and operating margins and assumptions about the overall economic and competitive environments. There can be no assurance that the estimates and assumptions used at the time of our annual assessment will not change over time. If near-term profitability trends, or our long-term profitability outlook, decline below our expectations, it is possible that an interim assessment, or a future annual assessment, could result in an additional impairment of our indefinite-lived intangible assets.

During the nine months ended September 30, 2026, there were no changes in the accumulated impairment charges related to our indefinite-lived intangible assets.

Recent Accounting Pronouncements

See Note 2, New Accounting Standards, to our unaudited condensed consolidated financial statements included elsewhere in this Report for a description of recently adopted accounting pronouncements and issued accounting pronouncements not yet adopted.

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