ICYMI: Trump’s Popularity Continues to Crater with Latino Voters Arrow

Key Point: "President Donald Trump's favorability has fallen among Hispanic adults since the beginning of the year […] The percentage of Hispanic adults who say the country is going in the wrong direction has also increased slightly over the past few months, from 63% in March to 73% now. […] The poll found particularly high levels of financial stress among Hispanic adults, compared with the rest of the country. More Hispanics say the cost of groceries, housing and health care and the amount of money they get paid are "major" sources of stress, compared with U.S. adults overall.

Associated Press: Trump's favorability has fallen among Hispanics since January, a new AP-NORC poll finds

• President Donald Trump's favorability has fallen among Hispanic adults since the beginning of the year, a new AP-NORC poll shows, a potential warning sign from a key constituency that helped secure his victory in the 2024 election.

• The October survey from The Associated Press-NORC Center for Public Affairs Research finds that 25% of Hispanic adults have a "somewhat" or "very" favorable view of Trump, down from 44% in an AP-NORC poll conducted just before the Republican took office for the second time. The percentage of Hispanic adults who say the country is going in the wrong direction has also increased slightly over the past few months, from 63% in March to 73% now.

• But the poll now finds that Hispanic adults are slightly less likely to approve of Trump's handling of the economy and immigration - two issues that were major strengths for him in last year's presidential campaign - and their views of his overall presidential performance have slipped a little as well.

• In March, 41% of Hispanic adults approved of the way Trump was handling his job as president, but now that has fallen to 27%.

• Over the past few months, Hispanic communities have also been a target of the president's hard-line immigration tactics. The poll found that Hispanic adults' approval of his handling of immigration has declined slightly since March.

• Some see the two issues as linked. Trump's attacks on immigration have affected low-wage and high-skilled workers alike, at a moment when the economy is already uncertain because of his erratic trade policies.

• The poll found particularly high levels of financial stress among Hispanic adults, compared with the rest of the country. More Hispanics say the cost of groceries, housing and health care and the amount of money they get paid are "major" sources of stress, compared with U.S. adults overall.

• About two-thirds of Hispanic adults under age 45 and Hispanic men now view Trump unfavorably, according to the new poll. That's a slight uptick from September 2024, when about half in both groups had a negative opinion of him.

• The poll found that, in general, Hispanic adults are more likely to say immigration is an important issue to them personally. About two-thirds of Hispanic adults prioritize immigration, compared with about 6 in 10 white adults and about half of Black adults.

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