An intelligent new shopping cart

As we build for the future of commerce, our focus spans two fronts: unlocking agentic capabilities that act on your behalf, and designing practical tools that give shoppers confidence and control. Google's Universal Cart is built for that second track - mirroring how people actually shop today across Google, without losing track of their items, their savings, or the merchants they trust.

The Universal Cart, which we previewed earlier this year, is an intelligent shopping cart and your new hub for shopping on Google. The cart puts you in control, helping to organize your shopping, keep track of items you love from across retailers, stay on top of promos, and enjoy effortless checkout powered by the Universal Commerce Protocol (UCP). Today, Universal Cart is rolling out in the U.S. across Google Search and in the Gemini app.

Here are four things the new Universal Cart lets you do to stay organized and shop more confidently this holiday season.

1. Save products from multiple retailers, wherever you're shopping on Google. Universal Cart offers a more organized alternative to tabs and screenshots. The cart saves your progress across Google so you never have to start your shopping from scratch. Let's say you save a handbag from Steve Madden to your cart in AI Mode in Search, and later a sweater from Quince and lipgloss from Ulta Beauty in the Gemini app. Those products will be there in your cart when you come back later so you can pick up right where you left off.