DoorDash Ads Introduces Advanced Tools to Help Restaurants Reach High-Intent Consumers

DoorDash today announced new advertising capabilities designed to help restaurants reach the right customers, attract new business, and grow more efficiently. New solutions include Brand Interest Targeting, Average Ticket Size Targeting, and Brand Sales Growth Reporting to give advertisers more ways to improve performance and understand what's driving results.

"Restaurant brands want to reach customers who will genuinely enjoy their food and hospitality and keep coming back over time," said Vassili Samolis, VP of Ad Products & AI Foundations at DoorDash. "We built these tools to help restaurants connect with the right audience and better understand which menu items, promotions, and experiences are driving results, so they can make smarter decisions, invest with confidence, and grow their business on DoorDash."

Brand Interest Targeting helps restaurants reach customers who have shown interest in similar cuisines or brands, reducing guesswork and enabling a focus on higher-intent audiences. Whether it's reaching customers who are likely to try their menu based on past orders, attracting new diners, including more first-time customers, or showing up alongside similar restaurants, Brand Interest Targeting can be an effective tool to unlock more awareness, revenue, and loyalty. In lift studies comparing campaigns using Brand Interest Targeting versus no targeting, Brand Interest Targeting delivered an average of over 14% increase in iROAS.* DoorDash is among the first to offer competitive set-based targeting at scale.

"We've found Brand Interest Targeting to be a highly effective way to reach people on DoorDash who are ready to order," said Lawrence Konecny, Chief Operating Officer at Red Lobster. "By connecting with diners who already engage with relevant brands, we've seen some of our strongest campaign performance to date. It's quickly become a key part of how we attract new customers."

Brand Sales Growth, a new reporting view, is now available to help merchants understand how their campaigns are performing over time. Advertisers can select up to three peer groups and compare relative sales growth against similar businesses. The reporting view highlights trends over the past three months to provide insight into how advertisers' growth compares with their peers (based on aggregated data normalized to a three-month baseline) and to better understand campaign impact over time, enabling more informed decision-making.

DoorDash is also introducing Average Ticket Size Targeting, which allows advertisers to reach customers based on their typical order size-helping merchants focus not just on more orders, but on more valuable ones. By segmenting audiences into high, mid, and low average ticket size groups, merchants can tailor campaigns to match their business goals. In early tests, campaigns using "High Average Ticket Size" targeting saw, on average, over 35% increase in average ticket size and achieved an average iROAS of nearly 4x, compared to untargeted campaigns.** Restaurants can now focus on customers who tend to place larger orders, adjust campaigns based on how much customers typically spend, and allocate budget more efficiently to support profitable growth.

Together, these new capabilities reflect DoorDash's continued investment in helping merchants grow on their own terms. For more information on these new solutions, visit Brand Interest Targeting and Average Ticket Size.

*Results based on recruited lift analyses conducted in Q2 2025 across multiple restaurant brands. Performance of Brand Interest Targeting is measured by comparing targeted customers to a non-exposed control group within the same competitor-defined customer cohort.
**Based on Q2 2025 lift analyses across multiple restaurant brands, comparing campaigns targeting high-AOV consumers (top ~30%) to untargeted campaigns within the same customer cohort.

Forward-Looking Statements

This communication contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements generally relate to future events, and such statements in this communication include, but are not limited to, expectations regarding the performance, outcomes, and benefits of DoorDash's Brand Interest Targeting, Average Ticket Size Targeting, and Brand Sales Growth Reporting. Expectations and beliefs regarding these matters may not materialize, and actual results in future periods are subject to risks and uncertainties that could cause actual results to differ materially from those projected. For information on potential risks and uncertainties that could cause actual results to differ from any results predicted, please see DoorDash's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission.