09/25/2026 | Press release | Distributed by Public on 09/25/2026 02:07
Britain's top restaurant groups are generating near-double-digit growth in at-home sales as they roll out delivery and takeaway operations, the latest NIQ Hospitality at Home Tracker shows.
Total at-home sales for August 2026-including at restaurants opened in the last 12 months, or where deliveries and takeaways were added for the first time-were 9.6% ahead of the same month in 2025. This Tracker figure has been more than three times the rate of inflation, as measured by the Consumer Prices Index, in every month of 2026 so far.
However, underlying growth in at-home sales has slowed this year. On a like-for-like basis, restaurants' at-home sales rose by only 0.2% in August-the Tracker's lowest point since February. After real-terms growth throughout the first half of this year, at-home sales have been softened by widespread heatwaves across Britain this summer, which have led many consumers to step out of home to enjoy the sunshine.
August saw restaurants' at-home sales continue a long-term shift from takeaways to deliveries, the Tracker shows. Delivery sales rose by 3.4% from August 2025 on a like-for-like basis, but revenue from takeaway and click-and-collect orders slipped for the 17th month in a row, dropping 7.1% year-on-year.
NIQ's Hospitality at Home Tracker shows delivery, takeaway and click-and-collect sales accounted for nearly a fifth (19.3%) of all consumer spending with restaurants in August. Deliveries attracted more than two thirds of this at-home revenue.
"Total sales growth for restaurants' at-home sales shows consumer demand remains robust. It also suggests that managed groups are continuing to invest in their delivery infrastructure and expand their footprints. However, flat sales at a like-for-like level are a cause for concern at a time when operational costs continue to rise. Inorganic growth may also be coming at the expense of dine-in sales, and margins are being shaved by the cuts taken by third-party delivery platforms. After a sweltering summer, operators will be hoping that autumn's cooler weather helps to stimulate more restaurant spending."
The NIQ Hospitality at Home Tracker is the leading source of data and insight for the delivery and takeaway market. It provides monthly reports on the value and volume of sales, with year-on-year comparisons and splits between food and drink revenue. It offers a benchmark by which brands can measure their performance, and participants receive detailed data in return for their contributions.
Partners on the Tracker: Azzurri Group, B Bagel, Big Table Group, Bills, Bleecker St Burger, Byron, Coco di Mama, Cote, Creams Café, Dishoom, Five Guys, Gaucho Grill, German Doner Kebab, Honest Burgers, HOP Vietnamese, Kricket, Megan's, Mission Mars, Mitchells & Butlers, Mowgli, Nando's, Pizza Express, Pizza Hut UK, Pizza Pilgrims, Popeyes, Prezzo, Rosa's Thai, Tasty Plc, TGI Fridays UK, Tortilla, Tossed, Wagamama, Wasabi, Wingstop, Yard Sale Pizza, YO! Sushi and Yolk.
Anyone interested in joining the Tracker should contact Karen Bantoft at [email protected].
NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™-helping brands and retailers understand what consumers buy, why they buy it, and what to do next.
For more information, please visit https://www.niq.com
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This press release regarding at-home sales trends in Britain, and may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as "expects," "anticipates," "likely," "may," "poised to,"," and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.