The Associate Reel – 12/8-12/22

Companies with varied self-care industry expertise*

ADM Health & Wellness- A leading manufacturer and marketer of naturally derived bioactive components, from agricultural crop, that promote health, supplying the food, drug and cosmetics industries with nutraceutical ingredients.

Areas of Focus: Contract Packaging - Flexible Packaging; Ingredient Supplier; Supply Chain Operations/Logistics Services

Connect with: Deiter Neumann, VP Spores & Enzymes and Head of ADM Deerland, [email protected]

Apex Compliance - Apex Compliance offers a subscription-based software platform powered by proprietary algorithms, AI, and computer vision to scan websites, blogs, social media, YouTube, PDFs, images, labels, and other prepublished content. Using curated and customizable trigger-word libraries (e.g. disease-claim terms or recyclability claims), the software flags risky language, locates its exact position and suggests safer alternative phrasing. Users receive actionable reports and can replace terms directly within content before publishing. With keyword scanning across multiple media formats, Apex Compliance dramatically reduces manual review time, enhances regulatory accuracy, and helps marketing and legal teams reduce litigation or warning letter enforcement risk.

Areas of Focus: Advertising & Creative Agencies; Consulting - Regulatory & Scientific; Information Technology Services; Dietary Supplements

Connect with: Asa Waldstein, Principal, [email protected]

Chesapeake OTC Regulatory Strategies, LLC - Chesapeake OTC Regulatory Strategies, LLC. Is a consulting company that offers regulatory expertise.

Areas of Focus: Consulting - Regulatory & Scientific; Consulting - Rx-to-OTC Switch

Connect with: Daniel Keravich, Principal, [email protected]

Hamacher Resource Group -HRG is a retail solutions provider, exploring and executing actionable strategies for brands, retailers, distributors, technology partners, and other industry organizations. For 45 years, HRG has been in the details of retail, leveraging their deep knowledge of shopper and shopping behavior to offer data & analysis, shopper experience, brand development, fixture coordination, and retail communications solutions. You've likely seen our work in the form of the data and images powering an e-commerce website, the arrangement of products on a store shelf based on our planograms, product pricing at shelf based on our data-driven retail pricing recommendations, or the marketing efforts to retailers to further a brand's share, position, and strength. HRG is a WBENC-Certified Women's Business Enterprise headquartered in Greater Milwaukee, is a six-time recipient of Milwaukee Journal Sentinel's Top Workplace and was certified as a Great Place to Work in 2023 and 2024.

Areas of Focus: Advertising & Creative Agencies; Consulting - Market Data & Consumer Insights; Consulting - Marketing; Consulting - Retail Strategy; Consulting - Strategy; Contract Packaging - In-Store Merchandising/Fulfillment/Display Build; Other Products(Beauty, Rx, etc.); Over-the-Counter Medications; Manufacturer - Private Label; Packaging Design

Connect with: Megan Moyer, Corporate Marketing Manager, [email protected]

KWG Advertising, Inc. - KWG IS THE LEADER IN HEALTH & WELLNESS CONSUMER PRODUCT MARKETING.

Decades of generating the biggest successes in CPG. KWG delivers an average of 18% YoY brand sales growth in categories and against competitors who count 3% growth as success. KWG produces out-sized results for brands AND billions of dollars of corporate value through the most effective marketing, advertising and communication strategy.

KWG IS A COMMUNICATIONS AGENCY

• We define our success solely on our clients' results.
• Asking the tough questions. Digging into what keeps our clients up at night.
• Mining for insights others might pass over.
• We look at the world as moments of impact. To plan smarter.
• Spot opportunities to make a brand budget work harder.
• And to speak to consumers choicefully and authentically.
• We respect data, the right data, to help us learn and react.
• Our analytics harnesses decades of actionable insights to help propel brands forward.

THAT'S WHAT WE MEAN BY MEASURABLY DEEPER CONNECTIONS.

Areas of Focus: Advertising & Creative Agencies; Consulting - Marketing; Consulting - Rx-to-OTC Switch; Consulting - Strategy; Dietary Supplements; Other Products(Beauty, Rx, etc.); Over-the-Counter Medications; Media Buying

Connect with: Jim Williams, Managing Partner, [email protected]

*Not all companies from any given area of focus may be listed; The Associate Reel will highlight different CHPA Associate Member companies and their area(s) of focus on a random, rotating basis.