Mile Marker Acquires Lift, a Performance Content and Creative Agency

Mile Marker, a leading independent omnichannel media agency, has acquired Lift, a San Francisco-based performance content and creative agency.

The acquisition strengthens Mile Marker's performance creative capabilities and expands its ability to help clients connect media strategy with execution across traditional and digital channels. Lift has built a strong reputation for delivering conversion-driven creative across offline and digital channels, including digital-first creative programs and end-to-end direct mail services.

By combining Lift's creative and content capabilities with Mile Marker's media, data, and technology platform, the acquisition enhances Mile Marker's ability to deliver integrated omnichannel performance for growth-oriented brands. The partnership brings together media, creative, data, and offline insights to give clients a clearer understanding of what is working, what is driving outcomes, and where to invest next.

Founded by CEO Tim Carr, Lift has spent more than 20 years helping brands develop creative solutions designed to drive measurable results. With the acquisition, Lift will continue to operate as Lift, a Mile Marker agency. Carr will join Mile Marker as Chief Creative Officer, overseeing content and production efforts and reporting to Mile Marker CEO Scott Shamberg.

The acquisition represents another important step in Mile Marker's strategy to build a differentiated omnichannel performance platform that helps ambitious marketers drive measurable growth through better integration of media, creative, data, and technology.

For more details, read the full announcement here: https://digiday.com/media-buying/mile-marker-acquires-lift-to-enhance-its-creative-and-digital-performance-chops/