TMRE

AI is rewriting the rules of research participation - and not always for the better. As research teams race to harness AI for efficiency, participants are also using it to game the system, putting data integrity and incentive programs at risk. In this fireside chat, Tremendous' Morgan Love and Escalent's Chris Barnes will reveal first-of-their-kind findings from their 2025 joint study on AI-driven fraud.

Together, they'll spotlight:
- How participants are deploying AI to slip past traditional safeguards
- The hidden costs of fraudulent responses on budgets and insights
- Why the next era of fraud defense demands a multi-layered strategy
- Where researchers are leaning back into tried-and-true methodologies as a counterbalance

Key Takeaways:
- A sharper lens on how AI-powered fraud is reshaping research participation
- Proven frameworks and tools that leading firms are adopting to stay ahead
- Practical strategies for balancing innovation with rigor in an AI-first world

* Indicates that this session was reviewed by TMRE's Content Review Committee