Gap Inc.

08/05/2026 | Press release | Distributed by Public on 08/05/2026 10:01

Cardi B and Her Crew Serve Up the Season's Most Wanted Denim with Old Navy's Fall Campaign

Old Navy

August 5, 2026

Quenlin Blackwell, Paloma Elsesser, Brooks Nader, Haley Baylee, and Wisdom Kaye join Cardi B in Old Navy's campaign to prove great denim doesn't cost a fortune.

Cardi B takes over Old Navy's fall denim campaign, continuing the "It's Old Navy" series that launched with Paris Hilton this summer. Alongside Quenlin Blackwell, Paloma Elsesser, Brooks Nader, Haley Baylee and Wisdom Kaye, Cardi B stars in a larger-than-life cinematic adventure. The campaign serves up the most wanted denim with a fearless and dynamic cast, proving you don't have to overpay for great jeans.

"I grew up with Old Navy, so this feels real to me to be a part of this campaign. Old Navy has always been part of everyday life and part of the community. I love that you can go in there and find something hot, something current, something that makes you feel good, and it's still for everybody. Shooting this campaign was fire. It felt like we were making our own action movie. I got to be the blue jean hero making her getaway, step in and call the shots as the director, have fun with new friends, and wear some really good jeans and a red cardi, because obviously. Good jeans, good people, a little drama. That's my kind of day." - Cardi B

"I've always admired Cardi B's honesty and the confidence with which she expresses herself. She makes fashion feel joyful, personal, and entirely her own. Denim reflects the individuality of the people who wear it, and evolves with every generation and every point of view. This
campaign celebrates the enduring spirit of American denim with bold silhouettes, bold personalities, unmistakable style, and the belief that everyone deserves great denim at an incredible value." - Zac Posen, Old Navy Chief Creative Officer

This fall's Most-Wanted Denim lineup comes with curves, volume, and a lot of attitude. Meet the all-new Arc, Old Navy's rounded-leg silhouette, alongside favorites like the High-Rise Wide Leg, Baggy Barrel, and Low-Rise Baggy.

"At Old Navy, we pride ourselves in truly creating something for everyone - in terms of fit, style, wash, and sizes. Our priority is creating denim that is high quality and stylish. The Fall Denim collection blends trend-forward silhouettes with timeless classics. Our newest fit, the Arc, brings a modern approach to the barrel style that we think women will love!" - Sarah Holme, Old Navy Head of Design and Product Development

Arc - A new denim style featuring a mid-rise fit and curved leg shape, offering a fresh take on relaxed denim.

  • Designed with ease through the hip and thigh for a modern, fashion-forward barrel silhouette

Hi Rise Wide Leg - A high-rise style featuring a relaxed fit through the hip and thigh with an easy wide-leg silhouette.

  • Designed for everyday versatility, combining comfort with an effortless, polished look

Low Rise Baggy - A low-rise style featuring a relaxed fit through the hip and thigh with a slouchy wide-leg silhouette.

  • Inspired by '90s styling, delivering an effortless, laid-back approach to denim

Barrel - A high-rise style featuring a baggy fit through the hip and thigh with a sculpted barrel-leg silhouette.

  • Creates volume while maintaining a structured shape, offering a fashion-forward take on everyday denim

The season's Most Wanted Denim is ready for its close-up. Because when you find jeans this good at prices starting at just $22, keeping it a secret would be criminal. Shop Old Navy's Fall Denim Collection HERE.

Media Contacts
For inquiries about Old Navy, please contact:

KCD
[email protected]

About Old Navy
Old Navy is a North American apparel and accessories brand that offers the perfect blend of fashion and value. We are the style destination for all generations, for every moment and milestone. Founded in 1994 as part of San Francisco-based Gap Inc. (NYSE: GAP), Old Navy

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Gap Inc. published this content on August 05, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on August 05, 2026 at 16:01 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]