Red Sand Project: Placer County unites to stop human trafficking and its impact on children

Published Jan. 2, 2026

Placer County families, youth and community organizations are invited to participate in this year's Red Sand Project, a community-wide effort to combat human trafficking.

Led by the Placer County Children's System of Care, District Attorney's office, law enforcement, Probation, education partners and local advocates , the initiative aims to highlight the children who too often "fall through the cracks."

As part of Human Trafficking Prevention Month, participants will pour red sand into sidewalk cracks. This powerful imagery symbolizes victims who are overlooked or unseen in communities nationwide.

"By spreading awareness, we can better protect those most vulnerable and ensure no one falls through the cracks," organizers stated.

Human trafficking includes the commercial sexual exploitation of children (CSEC), where a child is abused or exploited for financial gain.

Vulnerable youth-such as those with a history of abuse, trauma, or mental health challenges-are at increased risk of being targeted.

The main event will be held at the Royer Park Pedestrian Bridge on Thursday, Jan. 15, from 12-4 p.m. Additional events are planned throughout January as part of National Human Trafficking Prevention Month.

Community Participation Encouraged

Families, businesses, and community partners who wish to take part independently may pick up free red sand throughout January at the following Children's System of Care locations:

• Sunset Office: 1000 Sunset Blvd., Ste. 140, Rocklin, CA 95765
• Auburn Office: 11434 B Avenue, Auburn, CA 95603

Participants are encouraged to share photos of their installations using #RedSandPlacer and #RedSandProject.

The Placer County Office of Education (PCOE) and partners will also host training, webinars, and a CSEC expert panel discussion on Jan. 29. A full calendar of events is available online.

Warning Signs of Possible CSEC

Community members are encouraged to be aware of potential red flags, which may include:

• Sudden changes in behavior or demeanor
• Possessing expensive items, they cannot afford
• Irregular school attendance or declining grades
• Withdrawal from family and friends
• Chronic runaway behavior
• Scripted or vague explanations about their "boyfriend"

Learn more about the Red Sand Project and local prevention efforts through the Placer County Children's System of Care.

Click here for a flyer.