Lennar Southwest Florida Launches 'Play For Pink' Initiative To Support Breast Cancer Research

Fort Myers, Fla. (September 30, 2026) - In recognition of Breast Cancer Awareness Month, Lennar's Southwest Florida division has announced the "Play for Pink" initiative, a month-long campaign aimed at raising awareness and funds for breast cancer research through golf. Throughout October, pink flags will adorn the 9th and 18th greens at three participating Lennar golf facilities, symbolizing solidarity and hope for those affected by breast cancer.

As part of this initiative, Lennar Southwest Florida will donate $1 for every round of golf played in October 2026. To book tee times at the three facilities, click on the course links:

In addition, Webbs Reserve Golf Club will host a members-only Play For Pink Toptracer Event on their practice range on Thursday, October 15. The event will feature Toptracer games, food and drink, raffle prizes and more, with a portion of the proceeds donated to Play for Pink.

Throughout the month of October, associates at all three courses will wear pink ribbons to emphasis awareness for the importance of early detection.

The "Play for Pink" campaign is conducted in partnership with svg]:relative [&>svg]:top-1 text-link hover:text-link-hover active:text-link-hover " target="_blank">PLAY for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge), a nationwide network of volunteers who raise funds for breast cancer research through sporting and lifestyle events. Notably, 100% of proceeds from PLAY for P.I.N.K. events are donated to the Breast Cancer Research Foundation.

"Breast cancer has touched nearly every family, including many in our own Lennar communities in the region. This October, we have a real opportunity to channel that energy toward something bigger than the game. Sharing the importance of early detection and also partnering with PLAY for P.I.N.K. is our way of showing that where you live - and where you play - can make a genuine difference," said David Negip, VP of Community Management for Lennar Southwest Florida.

This initiative is part of a broader October campaign led by Troon, the world's largest golf and golf-related hospitality management company. Troon facilities nationwide will host events and activations throughout the month to raise awareness and funds for breast cancer research, with PLAY for P.I.N.K. serving as a central partner in the effort.

The "Play for Pink" initiative complements Lennar's ongoing commitment to community wellness and engagement, following the recent launch of Lennar Family Golf. Both programs reflect Lennar Southwest Florida's dedication to creating meaningful experiences at its master-planned communities.

About Lennar

Lennar Corporation, founded in 1954, is one of the nation's leading builders of quality homes for all generations. Lennar builds affordable, move-up, and active adult homes primarily under the Lennar brand name. Lennar's Financial Services segment provides mortgage financing, title and closing services primarily for buyers of Lennar's homes and, through LMF Commercial, originates mortgage loans secured primarily by commercial real estate properties throughout the United States. Lennar's Multifamily segment is a nationwide developer of high-quality multifamily rental properties. LENX drives Lennar's technology, innovation and strategic investments. For more information about Lennar, please visit www.lennar.com.

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world's largest golf and golf-related hospitality management company, providing services at locations in 45-plus states and 40-plus countries. In addition to private, daily fee, resort and municipal golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon's family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, ICON Management and Eventive Sports. For additional news and information, visit svg]:relative [&>svg]:top-1 text-link hover:text-link-hover active:text-link-hover " target="_blank">www.Troon.com, svg]:relative [&>svg]:top-1 text-link hover:text-link-hover active:text-link-hover " target="_blank">TroonMagazine.com or connect with Troon on svg]:relative [&>svg]:top-1 text-link hover:text-link-hover active:text-link-hover " target="_blank">Facebook, svg]:relative [&>svg]:top-1 text-link hover:text-link-hover active:text-link-hover " target="_blank">X, and svg]:relative [&>svg]:top-1 text-link hover:text-link-hover active:text-link-hover " target="_blank">Instagram.

Rob Myers
Troon
480.477.0506
svg]:relative [&>svg]:top-1 text-link hover:text-link-hover active:text-link-hover " target="_blank">[email protected]