Discover Boating Highlights Ipsos Insights to Help Manufacturers Engage Prospective Boat Owners

This week, Discover Boating and Ipsos hosted a webinar tailored specifically for manufacturers, translating new consumer research, commissioned by the Market Expansion Advisory Group, into actionable takeaways. The session focused on the audience segments most relevant to OEMs and how to better engage them to help drive industry growth.

Explore the insights: Recorded Webinar | Presentation Slides

The research offers a clearer understanding of the next generation of boaters-what's motivating them, what's holding them back and what influences their decisions along the path to purchase. With this foundation, manufacturers have an opportunity to be more intentional in how they reach these high potential new boat buyers, refine messaging and strengthen engagement to improve conversion.

It also reinforces the importance of coordinated roles across the industry. Discover Boating is focused on getting more people interested in boating, while manufacturers and dealers play a critical role in guiding consumers through consideration, purchase and long-term participation. When these efforts are informed by a shared understanding of today's boating consumer, the industry is better positioned to drive sustained growth.

The Ipsos consumer research handbook for manufacturers and supporting resources can be found HERE. Industry stakeholders are strongly encouraged to review the materials and leverage insights to inform their own marketing strategies.

For questions or more information, please contact NMMA's Maggie Maskery at [email protected].