12/15/2025 | News release | Distributed by Public on 12/15/2025 03:17
December 15, 2025
TL;DR
For the past decade, FINN has had the privilege to serve as the agency partner for Carnegie Mellon University (CMU) College of Engineering, helping to translate their groundbreaking work from the lab to a global audience; to build a bridge between complex scientific research and the real-world challenges they're working to solve.
Our first assignment in 2015 centered on the lab of Professor Adam Feinberg, and their pioneering work in 3-D bioprinting of soft materialslike heart tissue. We jumped right in to assist the Carnegie Mellon team with pitch planning and coordination with the scientific journal where his work was to be published, and our combined efforts resulted in multiple placements in top-tier and trade outlets, including Fortune, Bloomberg Businessweek, BBC.com, Fast Company and LiveScience.
It was an exciting way to start our partnership, and our fascination and enthusiasm for the work they do have not diminished. Our job is to connect the lab and the world, to show how Carnegie Mellon's scientific research relates to the issues of the day, and to tell the story to the right people, from mainstream reporters to niche industry outlets.
To commemorate our decade of collaboration, we've made a list of 10 ways CMU is using science, engineering and technology to make the world a better place.
1. Driving Smarter EV Policies
Professor of Mechanical Engineering and Engineering and Public Policy Jeremy Michalekand the Vehicle Electrification Group are helping to guide the future of transportation, including EVs, with commentary featured in outlets such as Auto News, WIRED, Kilowatt, E&E Newsand Fast Company. By analyzing the full-lifecycle impact of EVs, his team is able to answer real-world trade-offs and provides critical insights for policymakers and consumers alike, on topics such as:
2. Boosting Battery Power
Professor Reeja Jayanis tackling one of the most pressing challenges in energy: building a better battery. As a professor of Mechanical Engineering, Electrical and Computer Engineering, and Materials Science & Engineering, her research focuses on using electromagnetic fields to control material synthesis at the molecular level, creating new coatings that can extend battery life and even enable cell regeneration. She talked about her unconventional path to science and entrepreneurship on the UnDisciplinedpodcast and regularly appears in media like Digital Trends, BuiltInand Auto News, to talk about a range of topics, such as:
3. The Future of Noninvasive Technology
Imagine a world where you could control a robotic arm with your brain, or where doctors could pinpoint a neurological issue without ever making an incision. This isn't science fiction, but the real-life goal of the work of Bin He, professor of Biomedical Engineering. His research in neural imaging and brain-computer interfaces (BCIs) is set to redefine medical diagnostics and restore independence for patients.
4. Hard Science on Softbotics
Carnegie Mellon has been at the forefront of robotics for over 40 years, and Mechanical Engineering Professor Carmel Majidiis continuing that legacy with his pioneering work in Softbotics. Majidi has provided commentary in places like BuiltIn, and his work has been featured on NPR's Science Friday, because his unusual soft robots are made from pliable materials that allow them to bend, stretch and flex, opening up a new world of applications.
5. Studying Melting Glaciers
As the world's mountain glaciers shrink at an alarming rate, David Rounce, assistant professor of Civil and Environmental Engineering and a leading expert on the cryosphere, is working to predict the downstream consequences for millions of people. Using models, fieldwork and satellite data, he quantifies the future impact on water resources and helps communities prepare for climate-driven hazards.
6. Uncovering Hidden Airborne Dangers
When ABC Newswanted to discuss the wider environmental impact of algae, they spoke with
Associate Professor of Chemical Engineering Coty Jen. She is investigating a danger often overlooked in conversations about harmful algal blooms: the air. Her lab studies how the makeup of particles in the air, like dust and pollution, affect the quality of the air we breathe and Earth's climate.
7. Engineering Better Materials for Everyday Life
Live Science, American Recyclerand the WSJ Buy Sidehave tapped Professor Michael Bockstallerbecause he is a materials scientist who not only designs polymer hybrids for advanced applications, like solid-state lighting and batteries, but also applies his expertise to everyday consumer issues. A professor of Materials Science and Engineering, he has offered insights on:
8. Fighting Disinformation with Data
We all see how fast dis- and misinformation can spread on social media and shape public discourse. Kathleen Carley, a member of CMU's CyLab Security and Privacy Instituteand professor in the School of Computer Science, combines cognitive science, sociology and computer science to understand the ecosystem of online influence.
9. Enabling a Hyper-Connected World
Electrical and Computer Engineering Professor Swarun Kumarisn't just focused on faster Wi-Fi. He leads the Emerging Wireless Technologies (WiTech) Lab, where researchers are exploring new ways to develop and apply wireless technologies to daily life and enable a more highly connected world. His work is about more than speed-it's about creating new ways for wireless technologies to integrate seamlessly into daily life.
10. Developing Africa's Tech Future
For over a decade, Carnegie Mellon has been the only U.S. research university with full-time faculty and master's programs on the continent. But CMU-Africa, located in Rwanda, isn't just about classrooms-it's about empowering a new generation of engineers to tackle Africa's most pressing challenges.
The pace of technological change happening these days can feel overwhelming. However, the research and insights from CMU engineers-as well as faculty and researchers across the university landscape-are essential. Their efforts are focused on developing the solutions to society's challenges to ensure a future we can all benefit from.
POSTED BY: Patricia Stapor, Brianne O'Donnell