Automated Retail Media Keywords

Optimizing retail media campaigns often means identifying top-performing search terms and manually adding them as keywords. Needless to say, this is a time-consuming process that can slow down momentum.

With Automated Retail Media Keywords, advertisers can now automatically promote high-performing search terms from auto campaigns into manual campaigns based on custom rule criteria. Whether it's conversions, ROAS, or ACOS, you define the thresholds-and Rithum takes care of the rest.

This feature ensures valuable traffic is captured consistently, improves keyword coverage, and gives you more control over what's driving results. It's ideal for scaling campaigns efficiently, especially during high-volume periods like product launches or seasonal pushes.

Available now for all advertisers partnering with Rithum in a managed services capacity for Retail Media.

Connect with your Rithum account team to learn more!