Samsung Ads Announces Shoppable CTV Experience with Flagship Brand Partners

Samsung Ads, the advanced advertising division of Samsung Electronics, today unveiled the first-to-market brands and agencies taking advantage of Amazon Ads remote-enabled interactive video ad (IVA) technology on Samsung TV Plus.

The capability was announced on the Samsung NewFront stage in March.

Partners include Boiron USA, Logitech, PLAION, PMG, and Reckitt, who will be among the first brands and agencies to activate the new shoppable ad experience across Samsung TV Plus inventory.

The announcement marks a major step forward for Samsung shoppable CTV, extending interactive, remote-enabled ad experiences to Samsung TV Plus, the premium global FAST service of Samsung Electronics. Samsung TV Plus surpassed 100 million monthly active users (MAUs) worldwide this year, underscoring the growing strength of FAST as a premium advertising environment.

For brands selling on Amazon, "Add to Cart" functionality allows shoppers to purchase directly within their Amazon storefront with a seamless click of the remote. For advertisers who do not sell on Amazon, outcome-driving calls to action like "Send to Phone" and "Sign Up Today" extend engagement beyond the TV screen. These shoppable TV experiences help brands continue conversation across devices.

The opportunity is significant: Amazon Ads has noted that interactive video can drive 6x higher brand searches, 4x more detailed page views, 4x more add to cart actions and 5x higher purchase rates¹, highlighting the potential of shoppable formats to connect attention with outcomes.