Ogilvy On Live: Brand Devotion — Radically Re-imagining the Consumer-Brand Relationship

Your loyalty program isn't building loyalty. It's renting customers.

Points, discounts, and rewards are table stakes. The moment a competitor offers a better deal? Your "loyal" customers are gone. Today, consumers don't want to be captured. They want to be empowered.

We call them the Unbound Consumer.

This demands a new approach: Brand Devotion. It's the strategic move from transactional loyalty to mutual commitment, where brands actively participate in consumers' self-fulfillment journeys.

Join us for the next Ogilvy On Live, where Leanne Cordes, SVP, Strategic Services at The Lacek Group and David Fanner, Senior Consultant for Ogilvy's Behavioral Science Practice, will explore what's driving the Unbound Consumer and share practical insights on how brands can stop chasing loyalty and start building devotion.

Then, Leanne and David will welcome in two special guest panelists: Kay Hsu, Global Head of Creative Lab at Spotify and Mike Miranda, Agency Partner, Advertising at Uber.

Together, they'll discuss the most effective ways brands can convince customers to choose to stay, even when cheaper alternatives exist.

Register here.