King Arthur Baking Taps Celebrations, Gluten-Free Demand, and Everyday Ease with Five New Mixes This Spring

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NORWICH, Vt., April 24, 2026 - As home bakers continue to seek convenience without sacrificing quality, King Arthur Baking Company is expanding its mix lineup with five new offerings this spring. Spanning celebratory confetti, innovative gluten-free offerings, and rolls ready to bake in an hour, the new mixes reflect how today's bakers want to bake: with ease, confidence, and joy.

Celebratory Confetti Mixes

Launching May 1, King Arthur Baking debuts two celebratory new dessert mixes - Confetti Cake & Cupcake Mix and Confetti Sugar Cookie Mix - available exclusively at Target and King Arthur Baking. Both mixes deliver classic cake-batter flavor and feature vibrant sprinkles from Supernatural® that are free from synthetic colors, bringing extra joy to every bake. Together, King Arthur Baking and Supernatural® reimagine the nostalgic confetti treats many bakers grew up with, crafted with the simple, high-quality ingredients and thoughtful sourcing practices both brands are known for today.

Innovative Gluten-Free Mixes

Also launching May 1, King Arthur Baking expands its gluten-free mix lineup with two new offerings crafted for flavor and a texture so satisfying, no one will believe they're gluten-free: Gluten-Free Roll & Bun Mix and Gluten-Free Double Chocolate Chip Cookie Mix. Available at brick-and-mortar retailers, Amazon, and King Arthur Baking, the new mixes give gluten-free bakers more options for everyday baking, from soft, fluffy rolls ready to bake in an hour to rich, fudgy cookies with semisweet chocolate chips.

Soft Golden Roll & Bun Mix Kit

To round out its spring launches, King Arthur Baking will introduce the new Soft Golden Roll & Bun Mix Kit, available exclusively at Amazon and Walmart in June. Made with five simple ingredients, the kit requires only butter and milk to create soft, golden rolls and buns that are ready to bake in about an hour - making homemade bread more approachable for weeknight meals and gatherings.

"These new mixes reflect how people are baking today - looking for convenient solutions that still deliver great tasting, high quality results," said Hillary Balma, Senior Director of Product Innovation at King Arthur Baking. "Whether it's a celebratory confetti cake, or warm dinner rolls fresh from the oven, we're focused on making baking feel joyful, accessible, and rewarding."

The new mixes build on King Arthur Baking's long-standing dedication to quality ingredients, consistent performance, and helping bakers at every stage create meaningful moments through baking.

About King Arthur Baking Company
Founded in 1790, King Arthur Baking Company is America's oldest flour company and has become a trusted resource for both home and professional bakers. Certified B Corp and 100% employee-owned, King Arthur is committed to quality ingredients, education, and community. Visit KingArthurBaking.com for recipes, baking guides, expert tips, and more.