Nigeria: Food Service - Hotel Restaurant Institutional Annual

Nigeria's Hotel, Restaurant, and Institutional sector is gradually recovering from the economic challenges of 2023, however expansion is hampered by high food price inflation, a weakened currency, elevated import costs, rising operational expenses, and insecurity. Despite these challenges, international brands maintain dominance in the high-end hotel market, while quick-service restaurants are expanding by adjusting menu options to offer more affordable choices, catering to consumer groups, and investing in digital ordering platforms. The sector is a promising market for U.S. exports, especially wine and spirits.