Shore Fire Media Inc.

04/28/2026 | Press release | Distributed by Public on 04/28/2026 14:17

Secretly Group, Exceleration Music, Warp Records, Ninja Tune & Beggars Group Partner With Music Declares Emergency & The Music Climate Pact For Recycled Vinyl Campaign

Inaugural Initiative Features Albums Pressed on 100% Reclaimed Material, Launching on World Environment Day on June 5, 2026

Learn More & Join Here

Today, the record labels and distribution teams at Secretly Group, Exceleration Music, Warp Records, Ninja TuneandBeggars Group have come together to announce a new partnership with Music Declares Emergency and the Music ClimatePact. Launching in tandem with World Environment Day on June 5, 2026, and dedicated to driving awareness around sustainability practices and transparency across both record stores and consumers, the inauguralcampaign will feature a series of special edition album releases available at retail in the US, Canada and UK, as well as DTC, each pressed on 100% recycled vinyl material.

From Bon Iver to Elliott Smith, Chuck Prophet, Black Country, New Road, Bonobo and many more, every LP was made with material that has been reclaimed from production and distribution: manufacturing trim, quality rejects and unsold stock, meaning that no new virgin, fossil fuel-delivered plastic was used. Through this process, each individual record looks completely unique, while still sounding as fantastic.

"Manufacturing is typically the highest source of carbon emissions for record labels, and through working closely with our vinyl plants, Secretly Group has cut our manufacturing footprint by 70% against our 2023 baseline. Increasing recycled vinyl production and partaking in a collective effort are the next pieces of the puzzle in making our industry a more sustainable one. We're stoked to be partnering with our peer labels, distributors, record stores, and fans on this campaign," says Ben Swanson, Co-Founder and Chief Operations Officer, Secretly Group.

"As a signatory to the Music Climate Pact, Beggars Group is committed to halving our carbon emissions by 2030. Increasing the amount of recycled and reclaimed material in our records is just one of the steps that we are taking to do this. We are excited to be collaborating across the industry to mark World Environment Day with these releases," says Ian Stanton, Head of Sustainability, Beggars Group.

"Using repurposed material offers sound parity with virgin vinyl, and yet it is currently habitually underutilised despite the efforts of sustainability focussed pressing plants. Ninja Tune is committed to utilising the surplus PVC from pressed vinyl records across its back catalogue - often referred to as 'eco mix' - in pursuit of more sustainable vinyl production. The marbled, random multi-coloured effect vinyl can easily support the demand for new and recycled black vinyl. With artists such as Black Country, New Road - who opted to press the complete range of their latest album 'Forever Howlong' on recycled PVC - Ninja Tune is committed to making eco vinyl the industry standard," says Sean Preston, Head of Production, Ninja Tune.

In an effort to set a new and more sustainable precedent for catalogs to be repressed on reclaimed vinyl rather than the standard black or other colored variants, all records in the recycled vinyl campaign have also been manufactured at pressing plants that have shown commitments to sustainability, by participating in the Music Climate Pact and the Vinyl Alliance Sustainable Supplier Programme (find out more HERE).

See the list of participating vinyl titles and record labels below, learn more about the recycled vinyl campaign HERE , and join the No Music On A Dead Planet Movement HERE

Participating Titles Launching June 5, 2026

Bon Iver - For Emma, Forever Ago (Jagjaguwar)

Elliott Smith - Roman Candle (Kill Rock Stars)

Hella - Hold Your Horse Is (Kill Rock Stars / 5 Rue Christine)

Chuck Prophet - Wake The Dead (Yep Roc Records)

Jeff Austin - The Simple Truth (Yep Roc Records)

Dinosaur Jr. - You're Living All Over Me(Jagjaguwar)

Black Country, New Road - Forever Howlong (Ninja Tune)

Bonobo - Black Sands (Ninja Tune)

Various Artists - Artificial Intelligence (Warp Records)

Tubeway Army -Tubeway Army (Beggars Banquet)

About Music Declares Emergency

Music Declares Emergency is a founding supporter of the Music Climate Pact.

Formed by a group of UK based artists and music industry professionals in London in 2019 to coordinate music's response to the climate emergency, Music Declares Emergency has now expanded to four continents with support from over 2000 recording artists and major music businesses and organisations across the globe.

Through their work with artists, fans and industry, Music Declares Emergency channels the cultural power of music into positive climate action in service of people and planet.

About The Music Climate Pact

Launched in 2021 the Music Climate Pact united record labels to harness the power of the music industry towards inspiring transformational change on the climate crisis. Signatories to the pact commit to take individual and collective action to measure and reduce our greenhouse gas emissions. One of the priority workstreams has focussed upon quantifying opportunities to reduce the impact of vinyl records- launching a sustainable supplier programme with the Vinyl Alliance in 2025.

World environment day #climateaction

Music Declares Emergency #nomusiconadeadplanet

Music Climate #musicclimatepact

Shore Fire Media Inc. published this content on April 28, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 28, 2026 at 20:23 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]