PLANTERS® Brand Turns up the Flavor for America’s 250th with Two Bold New Peanut Flavors

PLANTERS^® Brand Turns up the Flavor for America's 250th with Two Bold New Peanut Flavors

Austin, Minn.

As America prepares to celebrate its 250th anniversary, the iconic PLANTERS^® brand is marking the milestone with two bold, limited-time peanut varieties inspired by unmistakably American flavor traditions: PLANTERS^® Ranch Seasoned Peanuts and PLANTERS^® Sweet Cayenne BBQ Seasoned Peanuts.

Available exclusively at Walmart stores nationwide and Walmart.com, the offerings bring together craveable seasoning and the signature PLANTERS^® brand crunch - all wrapped in limited-edition Americana-inspired packaging designed to celebrate America's 250th anniversary. Perfect for summer snacking, gatherings and patriotic celebrations.

The launch coincides with a landmark year for the PLANTERS^® brand, which celebrates its 130th anniversary in 2026, while the beloved MR. PEANUT^® recently marked his 110th birthday.

"Ranch and barbecue are two of the most unmistakably American flavor profiles, and we wanted to bring them together in a way only the PLANTERS^® brand can - through bold seasoning and serious crunch," said Patrick Horbas, director of marketing for the PLANTERS^® brand. "These limited-time flavors celebrate America's 250th with something familiar, fun and delicious."

Consumer demand for bold, familiar flavors continues to grow across U.S. menus and snacking occasions. Datassential 2025-2026 menu trends show ranch remains one of the most widely used and enduring flavor profiles in foodservice, while Technomic's 2026 Flavor Forecast highlights continued momentum for sweet-and-spicy combinations, with nearly half of consumers expressing interest in swicy flavor profiles and sweet-and-spicy BBQ sauces projected to grow through 2026.

Introducing the new limited-time flavors:

• PLANTERS^® Ranch Seasoned Peanuts deliver big ranch flavor and serious crunch in every handful of perfectly roasted peanuts. Inspired by a classic American profile, the seasoned peanuts bring bold ranch seasoning together with the PLANTERS^® brand signature crunch. Each serving provides 7g of protein (7% DV) for a satisfying snack with flavor and substance.
• PLANTERS^® Sweet Cayenne BBQ Seasoned Peanuts combine smoky barbecue flavor with cayenne heat for a bold sweet-heat kick. The roasted peanuts deliver a layered blend of sweet and spicy flavor with the PLANTERS^® brand signature crunch in every bite. Each serving delivers 7g of protein (7% DV) for a bold, satisfying snack experience.

Together, these two limited-time offerings reflect the continued rise of bold, familiar American flavor profiles that deliver both comfort and excitement in every bite. Built on the PLANTERS^® brand's decades of snack expertise, the new Ranch and Sweet Cayenne BBQ varieties bring a modern twist to classic taste traditions in celebration of America's 250th anniversary.

PLANTERS^® Ranch Seasoned Peanuts and PLANTERS^® Sweet Cayenne BBQ Seasoned Peanuts are available now for a limited time exclusively at Walmart stores nationwide and on Walmart.com while supplies last.

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