Small Business Growth Solutions: How Thryv Helped Paternity Testing Solutions Scale Smarter

When Roscoe Cartwright launched Paternity Testing Solutions in Frisco, Texas, he wasn't short on passion. After leaving a 20-year corporate career during the pandemic, he sought to build a business that offered clarity, peace of mind, and trusted services to families and legal professionals.

What he lacked, however, were the tools.

His "website" was just a photo and six lines of text. His process? Scattered papers, repeated phone calls, and client leads that vanished after one conversation. Without structure or credibility, Roscoe struggled to gain the trust of courts, attorneys, and clients who needed him most.

Every day was a juggling act of paperwork, missed opportunities, and unorganized outreach. He knew he needed a way to look professional, stay organized, and win the trust of both clients and legal professionals. That's when he found Thryv's small business growth solutions.

The Challenges of Starting From Scratch

Starting a business during a pandemic came with extra hurdles:

• No digital presence to validate his legitimacy
  
• Missed calls and leads due to scattered notes
  
• Zero credibility with courts and attorneys
  
• Constant uphill battles to prove professionalism
  

Roscoe knew passion wasn't enough to win clients - he needed the right systems to show up like an established business from day one.

The Turning Point: Why Thryv

Roscoe didn't just need a website; he needed an entire digital foundation. With Thryv, he found one platform that could do it all:

• CRM & Client Management to replace messy paperwork with an online system that organizes intake forms, captures client needs, and automates payments.
  
• Professional Website that turned his placeholder page into a polished, lead-generating hub that builds trust.
  
• Social Media Management to help him consistently post, engage, and look like a full-scale operation - even as a one-man business.
  
• Scheduling & Online Listings that streamlined appointments, synced with client intake, and made him easy to find online.

Thryv gave me credibility. I could finally look like the professional service provider I always knew I was.

Results: From Struggling to Scaling

Since implementing Thryv, Roscoe's growth has been nothing short of transformational.

• Doubled his revenue thanks to improved online visibility
  
• Expanded reach by gaining clients outside his local area
  
• Steady referrals from courts and legal professionals who now trust his streamlined process
  
• Full schedule - from one appointment a day to a fully booked calendar
  
• Online consultations replacing long phone calls
  
• Frictionless scheduling with online booking and client intake
  

"Thryv has turned me from blank pages and scattered calls into a living, breathing business," Roscoe shared. "Now I can focus on what matters: serving my clients."

Thryv's technology didn't just help Roscoe survive - it helped him scale smarter. His growth shows the measurable difference technology makes when paired with passion:

Why This Matters for Small Business Owners

Roscoe's story is proof that passion alone won't sustain a business - but passion paired with the right technology can create unstoppable momentum.

For small businesses struggling with credibility, scattered processes, or inconsistent marketing, Thryv provides a single platform that:

• Helps you show up professionally online
  
• Keeps you organized and stress-free
  
• Lets you automate what slows you down
  
• Builds the trust and consistency clients demand

I'm a living testimonial that Thryv works. I've told so many people, if you're not ready to grow, don't sign up. This software will grow your business.

Scaling Smarter with Thryv

Today, Paternity Testing Solutions isn't just surviving - it's thriving. With the right digital tools, Roscoe transformed his one-man operation into a trusted, credible, and fully booked service provider.

For other small businesses, his story serves as a roadmap: with Thryv, you don't just get software - you get small business growth solutions that help you scale smarter, serve better, and grow with confidence.