Selling everything, everywhere, all at once: The Spring '26 Edition

As AI collapses the cost of building software, anyone can create their own agent-powered app with commerce baked in. Before long, wherever a shopper lands, they'll expect to find and buy what they want then and there.

Shopify's Spring '26 Edition is built for this shift: Wherever commerce goes next, Shopify merchants and their products get there first.

If you're on Shopify, you're already everywhere

Shopify Catalog and the Universal Commerce Protocol (UCP) are the infrastructure that makes this possible. Catalog structures your product data and distributes it across AI channels, so agents can discover, understand, and recommend your products. UCP is the open standard for how agents and merchants interact that covers the full commerce journey. For Shopify merchants, both are enabled by default. For developers, they're the building blocks for new agentic shopping experiences, and every one they build becomes another place your products can show up.

Catalog: one source of truth for your product data

Shopify Catalog

Shopify Catalog is the search infrastructure for shopping: a global, structured dataset that agents can search and understand, spanning billions of products from brands all over the world. Merchants on Shopify with eligible products are in Catalog by default. Catalog syndicates product details to ChatGPT, Copilot, Shop app, and others, with no extra apps or manual feeds.

AI searches powered by Shopify Catalog convert at 2x the rate of those using scraped data. Clean, structured data is easier for agents to read and surface accurately, so your products show up complete and current right when someone is ready to buy.

New this Edition: The Catalog API now supports sign in with Shop, so signed-in shoppers see personalized results. And developers and partners will soon be able to earn revenue when their Catalog-powered experiences drive sales. Developers can also build with new Catalog API capabilities like image search and lookup, plus richer product attributes like size and color, so shoppers have more ways to find your products. Find more details here.

UCP: the open standard for every AI surface

The Universal Commerce Protocol (UCP), co-developed with Google, is the open standard for agentic commerce from discovery to checkout. UCP gives AI agents one shared language to understand commerce. Shopify merchants are UCP-enabled by default, so any surface that builds with it incorporates a merchant's specific checkout rules, discounts, and customizations.

New this Edition: Building on UCP and Catalog is now easier and open for any developer to build new commerce experiences. This means more places your products can show up. Find more details here.

A glimpse at what's now possible

An app store sneak peek

To show the power of Catalog and UCP in action, we built five demo apps that make everyday activities shoppable- like planning a trip, checking a horoscope, or watching a TV show-with commerce woven into the experience itself. Check out the apps.

Operate your business from one spot

Everywhere now runs from your Admin: one place to see, market, and sell across every surface, so your reach grows, not your workload.

Agentic Storefronts in the Admin: your command center for AI commerce

Agentic Storefronts in the admin

You can now centrally manage your AI channels from a single place in the admin. You decide where you show up, see what's working, and fix what's not, all in the same admin you already use to run your business.

• Manage your AI channels: See which channels are active, and control whether to enable product discovery (through Catalog) and direct checkout for each one.
• See how you're performing: Orders, sales, and conversions from ChatGPT, Copilot, AI Mode in Google Search, the Gemini app, and Shop are all in one view, so you know which channels are growing and where to focus.
• Find the searches you don't rank for: Search intelligence shows the top AI queries in your category, which ones you rank for, and where you're not showing up yet.
• Fix what's not converting: When your products surface in AI conversations but aren't turning into sales, Sidekick tells you what to change, like adding specifications to product titles, improving descriptions, or filling in missing product details.
  

And it's already adding up: In March, red light therapy mask brand Omnilux saw AI channels drive 3.2% of total revenue, and, according to luxury bedding brand Cozy Earth, overall revenue from AI channels was up 20x YoY.

Sidekick: ubiquitous AI across your business

Sidekick is now more deeply integrated with your business. It can access more data, take more action, deliver deeper insights in context, and is more capable across more devices.

Sidekick App Extensions

• Connect to all of your tools: Sidekick App Extensions connect third-party apps directly to Sidekick, so you can get answers and take action across all your tools in conversation. Now live for 15+ partners, including Klaviyo, Loop, and Smile. "Merchants can now ask Sidekick real questions about their Klaviyo campaigns, flows, and revenue performance right inside the Shopify Admin," says Anne Prins, VP of Product Partnerships at Klaviyo.
• Proactive recommendations, no prompt needed: Sidekick Pulse, which turns your store's own sales, traffic, and inventory into your next best actions, now greets you on a redesigned Admin home that puts Sidekick at its center.
• Use it anywhere you work: Sidekick is on every screen in the Shopify app, through typing or voice, with no full-screen takeover. Merchants can ask Sidekick to make changes to their online store, on their phone, on the go. They can now even ask Sidekick for business insights from their Apple Watch.

Heirloom Leathercraft is a two-person leather atelier founded by Joanne Hsieh and Tristan Walker. The company uses Sidekick as well as Shopify's Claude connector, part of our recently announced AI agent integrations, to help run the parts of the business that usually pull small founding teams in every direction.

As a result, the duo says they've been able to invest more heavily into the artisans at the heart of the company: "They don't have to worry about marketing. They don't have to worry about accounting. They don't need to worry about inventory," Walker says. "We can focus artisans on artisanship."

Marketing that works harder for you

Campaign Autopilot

Marketing is merchants' top business challenge, year after year. These tools use Shopify's commerce intelligence to get you in front of more customers, convert them, and keep them coming back, without the overhead.

• Answer buyers any time: A new AI sales associate joins Inbox. It lives on your storefront, where it can answer buyer questions, suggest products, and handle order inquiries using the data already in your admin-like catalog, inventory, and policies. If a buyer signs in with Shop, it can personalize recommendations in chat. Merchants have control over the tone and when to loop a human into the conversation.
• Promote your products on more channels: Shop Campaigns, which lets merchants target customers at a set price across Shop, other merchants' stores and external channels like Meta, Google, X, Bing and Snap, now includes ChatGPT, Pinterest, and advertising on the open web via Microsoft Monetize. You only pay when the customer converts.
• Expert marketing in the Shopify admin: Campaign Autopilot runs AI-powered marketing campaigns automatically across Facebook, Instagram, Shop, and email, and uses commerce intelligence to optimize over time within guardrails you set. More channels are coming soon: Microsoft Advertising, ChatGPT Ads, and Snapchat. Now in early access.

Smoother shopping, online and in-store

More personalized recommendations and smoother shopping experiences, whether your customers are buying online, in app or IRL.

Shop: one buyer profile, everywhere they go

• Offer Shop Pay with any provider: Now brands of all sizes not on Shopify can offer Shop Pay at checkout, gaining access to 250M+ shoppers and one-click purchasing for better conversion.
• Show up in conversational search in Shop: AI-powered Shop Search lets buyers search for products the way they'd ask a friend ("I need a waterproof jacket for a weekend hiking trip"), and tailors results to their shopping history.
• Speed-up sign-in: With Sign in with Shop, a buyer's profile, history, and saved details follow them across surfaces, and builders can drop the same trusted sign-in into anything they make.
• Connect online with in-store: Now your retail locations surface in the Shop app, product pages show local inventory for in-store pickup, and returns started in Shop finish at your counter with a QR code. Digital browsing turns into foot traffic, and a return becomes a reason to come back in.

• Save time at checkout: With POS v11, Retail staff now save over a minute on complex cart builds, and the cart now stays on screen through the entire transaction, with discounts, edits, and customer lookups opening in a side panel so they never lose their place.
• Sell on fresh hardware: The new Verifone Victa mobile for Shopify POS scans barcodes, takes card payments, and doubles as a countertop terminal when connected to a tablet.

Ready for wherever comes next

Surfaces will keep multiplying and shoppers will keep changing how they buy. With your products structured once and syncing everywhere automatically, keeping up stops being your job. That frees you to do the work only you can: building world-class products, and the business behind them.

See all 150+ updates in the Spring '26 Edition →