MORE THAN 70 AFTERMARKET LEADERS EARN DATA EXCELLENCE RECOGNITION

MORE THAN 70 AFTERMARKET LEADERS EARN DATA EXCELLENCE RECOGNITION

-- SEMA Data Excellence Awards honor brands for providing resellers with complete, accurate, and reliable product information --

DIAMOND BAR, Calif. (Sept. 25, 2025) - SEMA Data has honored 72 automotive aftermarket manufacturers with a 2025 SEMA Data Excellence Award, recognizing their commitment to superior data quality. These manufacturers have provided resellers in the SEMA Data network with complete, accurate, and reliable product information that powers their systems and point of sale, both in-store and online.

"High-quality, validated product data is essential for providing customers with a seamless shopping experience," said Gigi Ho, SEMA Vice President of Technology, Data, and Strategic Initiatives. "When manufacturers deliver complete and accurate information, it minimizes errors, streamlines operations, and helps resellers serve customers faster and more effectively. This not only drives sales but also builds trust across the entire industry."

Raising the Bar

The SEMA Data Scorecard recently introduced more stringent requirements for attaining Data Excellence. The scorecard is a tool designed to guide manufacturers in improving the quality of their product data, ensuring that manufacturers at every level are supporting the needs of resellers and the broader aftermarket community.

Each tier of the Scorecard - Bronze, Silver, Gold, and Platinum - presents a more rigorous challenge to create and catalog additional fields of product information. Those with Gold and Platinum scores are distinguished as having achieved Data Excellence.

Qualitative requirements recently added for Platinum include strict adherence to fitments without part conflicts, and a rich array of product attributes and digital assets.

Hard Work Pays Off

HushMat achieved Data Excellence for the 10th consecutive year in 2025, a milestone that underscores their long-term commitment to quality. By prioritizing digital content, the company ensures that every part number in its database is supported with multiple images, videos, and other rich assets, an effort Tim McCarthy, founder and CEO of HushMat & ZyCoat, says is necessary for upholding a competitive advantage.

"HushMat began developing its PIES and ACES database over 20 years ago on paper and numerous spreadsheets," said McCarthy. "SEMA Data now provides a single repository of our hundreds of thousands of data records for our customers. Maintaining, growing, and expanding this database to include all volume platforms in the USA, foreign makes, and heavy trucks has required constant effort and investment."

In today's e-commerce world, credible data is key. McCarthy encourages other manufacturers to invest in data and identify resources in their business to drive data generation.

"Our wholesale distributor, dealer, and retail customers appreciate our constant efforts to improve data quality," said McCarthy. "The quality of our data is consistent with the industry-leading quality of our brands. It makes a difference and helps sell our brand over others."

Powering the Industry

SEMA Data is the leading provider of standardized product data with more than 650 brands, a collective inventory of more than 4.5 million parts, and an active network for more than 4,750 resellers. It serves as the central hub for product information in the specialty-automotive market, supplying manufacturers and resellers with continuing education regarding evolving product data standards, a comprehensive set of online data management tools, and a full team of product data experts to support them through the data management process.

"The data expertise that resides within SEMA Data and the multi-customer expertise and ongoing support helps us immensely. There has always been a resource willing to assist," said McCarthy. "As small entrepreneurial businesses, we appreciate the single point of contact for our customers for both our brands."

Award winners will be celebrated during the SEMA Data Users Meetup on Monday afternoon before the official start of the 2025 SEMA Show. To learn more about SEMA Data, visit https://www.semadata.org.

Qualified SEMA Show attendees are encouraged to register now to secure discounted rates. Registration is $75 through Sept. 26. Hotel reservations at guaranteed low rates are available exclusively through SEMA's official hotel provider, onPeak.

SEMA DATA PLATINUM BRANDS

· Advanced Clutch

· Amp Tires

· Blue Ox

· BRExhaust

· Cali Offroad

· Camburg

· CSF Cooling - Racing & High Performance Division

· Design Engineering

· Dirty Life

· Form Lighting

· IAG Performance

· Ion Alloy

· Kraze Wheels

· Leed Brakes

· MagnaFlow Exhaust Products

· Mayhem

· MBRP Exhaust

· Oracle Lighting

· Pedal Commander

· Rally Armor

· Ridler Wheels

· TI Automotive

· Touren

· US Powertrain

· Zycoat

SEMA DATA GOLD BRANDS

· Aqua Pro

· Arcon

· B&W Trailer Hitches

· Bak Industries

· BBK Performance Parts

· BD Diesel

· BedRug

· Big Country

· Bilstein

· Body Armor 4x4

· Bolt

· Boostline

· Coast To Coast

· Crown Automotive Jeep Replacement

· Derale

· Duraflex

· Extang

· Faulkner

· Fluidampr

· Go Rhino

· HPS Performance

· Hushmat

· Husky Liners

· Husky Towing

· ICI

· Metal Lugz

· MGP

· Pacbrake

· PowerTrax

· Projecta

· QA1

· Raxiom

· Retrax

· Rugged Liner

· SpeedFx

· Speedmaster

· Superwinch

· Timbren

· Titan Fuel Tanks

· Tonno Pro

· TrailFX

· Triple-R-Lights

· Truxedo

· Tuff Stuff Overland

· Undercover

· Ventmate

· Westin

About SEMA

The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy, and more. The Association organizes the annual SEMA Show in Las Vegas, Nev., and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $337 billion in economic impact to the U.S. economy, supports 1.3 million jobs nationally, and generates $52.6 billion in parts sales annually. For more information, visit https://www.sema.org.

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