Optimal Path Launches across North America, Fueled by the $3B Equifax Cloud ...

EQUIFAX HAS ENTERED A NEW CHAPTER OF GROWTH AND INNOVATION, FUELED BY ITS GLOBAL Equifax Cloud™ transformation. The organization is building on this momentum with the launch of Optimal Path™ in Canada. First introduced in the U.S. earlier this year, Optimal Path enables financial institutions, employers, benefits providers, and other organizations the ability to provide consumers with personalized, actionable credit score plans to improve their credit scores from within their existing consumer financial health initiatives and platforms.

According to a recent consumer survey commissioned by Equifax Canada, 78% of Canadians say access to credit is key to achieving their financial goals, but many misconceptions around credit still exist which creates an education gap for consumers. Optimal Path provides consumers with easy-to-understand suggestions designed to help them reach their Equifax credit score goals - whether preparing to buy a home, finance a car, or simply strengthening their credit position.

Powered by the Equifax Cloud and patented EFX.AI capabilities, Optimal Path integrates with a consumer's current Equifax credit profile, provides specific tasks they can execute over time to help reach their target credit score, and evolves recommendations monthly based on progress.

"The Equifax Cloud has given us an unmatched foundation for product innovation - one that maximizes our ability to reduce friction, identify opportunities, and solve problems even faster," said Cecilia Mao, Chief Product Officer at Equifax. "The introduction of Optimal Path in Canada is a perfect example of how the Equifax Cloud enables us to launch our products globally; offering secure, personalized financial health solutions to even more consumers, helping them live their financial best."

The organization's approximately $3 billion, multi-year investment in the Equifax Cloud, a top-tier global technology and security infrastructure, is one of the largest Cloud initiatives ever undertaken in the industry, changing nearly every facet of the company's infrastructure. It gives Equifax the ability to accelerate product innovation and deliver solutions that are faster, more reliable, more powerful, and more secure than ever before.

Learn more about Optimal Path in the U.S. here and Canada here.