LMU Experts Available for 2026 FIFA World Cup Coverage

LOS ANGELES - Loyola Marymount University has faculty experts available to add context and commentary to news coverage of the FIFA World Cup (Thursday, June 11 through Sunday, July 19.)

LMU professors can lend their expertise on an array of issues, including potential impacts from global politics; the effect on California's economy; labor dynamics in professional sports; branding, advertising and sponsorship opportunities; and athletes' fitness regimens.

Contact LMU's Public and Media Relations Team at [email protected] or 310.258.INFO to reach these and other faculty experts:

Shirin Mollah

Instructor of Economics

Mollah is a sports economist researching labor dynamics in professional sports. Her work focuses on the economic impact of mega-events - the Super Bowl, Olympics, and World Cup - on local labor demand, regional economies, and stadium developments. At LMU, Mollah has accompanied sports economics students on a two-day immersion at SoFi Stadium that covered topics including the impact of supply and demand on the ticket market and prices, and revenue sources such as concessions, merchandise, and corporate sponsors.

Robert Musci

Assistant Professor of Health and Human Sciences

Musci specializes in metabolism, exercise physiology, and stress resistance/resilience. He can offer insights into the physiological/metabolic demands of sports performances. He can also relate how what is learned in elite performance can aid in improving the health and quality of life in everyone, including those who experience various chronic diseases. He is an exercise physiologist who also studies the mechanisms of aging and how exercise can improve the healthspan.

William Parham

Professor and Director of the LMU School of Education Center for Trauma Informed Education

Parham is widely known for his research on the interplay between sport psychology, diversity, intersectionality, trauma, and health psychology to fuel discovery of excellence in human performance. He has worked with athletes across organizations, levels, and sports, as well as performance artists in drama, theatre and music. Much of his current work focuses on personal trauma experienced by many athletes and artists. He is a member of the California Governor's Council on Physical Fitness and Mental Wellbeing and recognized by the International Society of Sport Psychology Registry as a member of the Practitioner Directory. Parham also served as the inaugural Director of the Mental Health and Wellness Program of the National Basketball Players Association, and is a past member of both the Mental Health and Wellness Task Force of the United States Olympic and Paralympic Committee and of the California Science Foundation Science of Sport Advisory Committee. He is a licensed psychologist, board certified in counseling psychology by the American Board of Professional Psychology, and past president of the Society of Counseling Psychology of the American Psychological Association.

Andy Rohm

Marketing Professor, M-School Co-Director, Department Chair, Marketing and Business Law

Rohm specializes in branding and sports marketing strategies and can discuss World Cup sponsorships and advertising. He serves on the leadership team of LMU's M-School Institute of Marketing, a transformative two-year creative marketing program within LMU College of Business Administration. Rohm as worked previously in leadership roles at Brooks Sports and Reebok.