NAB - National Association of Broadcasters

03/10/2026 | Press release | Distributed by Public on 03/10/2026 13:22

NAB Announces 2026 Digital Leadership Award Recipient

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FOR IMMEDIATE RELEASE
March 10, 2026

NAB Announces 2026 Digital Leadership Award Recipient

Industry leader Michael Rosellini to receive recognition at the 2026 NAB Show

Washington, D.C.� The National Association of Broadcasters (NAB) today announced that Michael Rosellini will receive the 2026�Digital Leadership Award. Rosellini�will be recognized at the�We Are Broadcasters Awards Ceremony, held on the Main Stage of the 2026 NAB Show on Tuesday, April 21, in Las Vegas.�

The NAB Digital Leadership Award, created in 2015, recognizes a broadcast executive who has played a pivotal role in advancing digital innovation and transforming traditional broadcast operations into successful multi-platform media businesses.�

Michael Rosellini Celebrated for Powering Hearst Television�s Digital Future�

Michael Rosellini,�senior�vice�president digital services for Hearst Television, will receive the�2026 Digital Leadership Award�in recognition of his transformative impact on local television�s digital evolution.�

Promoted to his current role in 2023 after serving for�a�decade as�vice�president digital operations, Rosellini leads teams responsible for product development, engineering, data and operations across Hearst Television�s station-branded news websites and mobile apps, as well as its Very Local�direct to consumer�streaming�platform.�

He has overseen multiple end-to-end product redesigns, CMS�migrations,�and continuous modernization of the company�s digital video,�data�and advertising technology stacks. Notably, Rosellini and his team designed,�built�and launched a full suite of OTT and CTV applications in-house that power Hearst Television�s expansion into streaming under the Very Local brand. Rosellini also�represents�Hearst Television�s digital interests within key industry organizations, including the National Association of Broadcasters and Pearl TV, supporting collaborative innovation efforts such as NextGen TV.�

Currently, Rosellini is playing a key�technology�role on the Hearst team working to help�the advertising industry understand the�fundamentally�brand-safe attributes of local-news�inventory�through better AI driven contextual signals.�

Since joining Hearst in 2008 to build its first in-house software engineering team, Rosellini has helped shape the company�s digital strategy from the ground up.��An active mentor for colleagues,�Rosellini�is�an alumnus�of the Hearst Management Institute,�an executive leadership training program. �

Michael�s headshot can be found�here.

About NAB Show

NAB Show is the premier global event powering the future of broadcast, media and entertainment, April 18�22, 2026 (exhibits April 19�22), in Las Vegas. Produced by the National Association of Broadcasters, it convenes creators, technologists, exhibitors and decision-makers exploring breakthroughs in AI, the creator economy, sports, streaming and cloud. With curated destinations, immersive education and unmatched networking, NAB Show delivers both discovery and deal-making, attracting buyers with real influence. From its century-long legacy to today�s multi-platform world, NAB Show remains the catalyst for innovation. Learn more at NABShow.com.�

About NAB

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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