AgBizInfo launches AI assistant to enhance user experience

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Young, beginning and small farmers nationwide now have an easier way to access information on starting, running and growing their business when they use a new chatbot on Farm Credit's AgBizInfo.com.

The AgBizInfo AI Assistant answers your questions on topics such as marketing strategies, succession planning, small business loans, balance sheets and more. It can also connect you with a lender to help guide your business and borrowing decisions.

Leveraging OpenAI's GPT-4 technology, the AgBizInfo AI Assistant was trained on the website's extensive content library and validated with the help of program partners, ensuring it meets real-world needs. AgBizInfo.com, developed by AgFirst Farm Credit Bank and powered by 38 Farm Credit lenders across the country, is designed to support young, beginning and small farmers and ranchers with trustworthy business resources.

"Agriculture is a demanding industry that requires a lot more than knowing how to grow crops or tend to herds. As a small farmer, you're most likely also managing the financials, marketing your product and developing business strategies on your own," said Phillip Higgins, AgFirst's Senior Director of Marketing and Corporate Communications. "Having access to a variety of resources found on AgBizInfo.com is invaluable, and with this new chatbot, it's now easier than ever to find the information you're looking for."

This intuitive chatbot efficiently guides users to valuable agricultural business resources, delivering smart, conversational support across a wide range of topics. The chatbot features multi-language capabilities and voice functionality, making it accessible to a broad range of visitors.

"AgFirst and Farm Credit are committed to helping young, beginning and small farmers thrive," Higgins said. "Using the latest technology to make accessing these resources simple allows us to keep that commitment and help this important segment of the agricultural sector keep growing."