The Data’s In, and Bad Bunny’s Puerto Rico Residency Captivated the World

When Bad Bunnyannounced his first-ever residency in his native Puerto Rico, it was clear this would be more than just a series of concerts. His stay, which included 31 shows starting July 11,was a true homecoming celebration, with energy that radiated far beyond the island. As fans around the world followed along on Spotify, the data revealed a story of global connection, cultural pride, and the undeniable power of Benito.

In the US alone, Bad Bunny's share of global streams saw a 7% lift, and fans created nearly 25,000 new playlists with "Bad Bunny" or "Puerto Rico" in the title. Hyper-local trends emerged, too, including a 29% spike in playlists titled with the Puerto Rican phrase "acho PR." Tracks performed during the shows, like "VeLDÁ," "ALAMBRE PúA," and "BAILE INoLVIDABLE," quickly became fan favorites.

Gen Z for Benito

This event also highlighted Bad Bunny's powerful connection with Gen Z. Listeners aged 13 to 27 led the way, accounting for 61% of his global streams and 51% in the US during the shows. While the residency was in Puerto Rico, its impact was global. Mexico led all countries in streaming, and the top-streaming cities worldwide included Mexico City, Santiago, Bogotá, Lima, and Guatemala City. In the US, the most streams came from California and Texas, with New York City and Miami leading among cities.

A platform for Puerto Rican talent

The "Benito effect" also boosted other Puerto Rican artists. Guest performers saw significant increases in listenership, with Chuwiup 18% in new US listeners, and Los Pleneros de la Crestaand RaiNaoenjoying listener spikes of 46% and 26%, respectively. Even surprise guests felt the love, as superstars Wisinand De La Ghettosaw their new US listener numbers jump by 41% and 19%. The stage also welcomed legends like Rubén Bladesand Ivy Queen, whose presence amplified the event's cultural significance.

Ultimately, Bad Bunny's residency was a celebration of Puerto Rican pride, a spotlight for his collaborators, and a reminder of the island's impact on the global music scene.

Hit play on the This Is Bad Bunny playlist on Spotify to hear his greatest hits.