Yamaha VP Provides Perspective on Discover Boating’s Role in Fueling Long-Term Growth

The Market Expansion Advisory Group recently introduced a data-driven strategy designed to accelerate long-term growth for the boating industry. Part of that work entails clarifying marketing roles for Discover Boating, manufacturers and dealers.

In a new video, Bryan Seti, vice president of the Yamaha Boat Business Unit, shares his perspective on Discover Boating's role. "Discover Boating has to lead the boating lifestyle," Seti says. "Sales should be left up to the OEMs and dealers."

Discover Boating's purpose is to attract new audiences to boating-it is not a lead generator or sales engine.

Once consumers engage through Discover Boating platforms, manufacturers and dealers take over, using their own marketing strategies to nurture interest, generate leads, and turn curiosity into future boat ownership. This coordinated approach ensures each part of the ecosystem plays to its strengths, without duplicating effort or diluting impact.

Click here to watch the video.