Oticon Medical Selects Aras to Build Scalable Digital Product Foundation

Aras, a leading provider of digital thread solutions for product lifecycle management (PLM) and engineering AI, today announced that Oticon Medical, a leader in bone anchored hearing solutions has selected Aras Innovator® as its new PLM solution. The implementation will establish a product-centric digital foundation that brings greater control and traceability to product information while supporting the rigorous regulatory requirements of the medical device industry.

Oticon Medical continues to advance its bone conduction hearing portfolio with solutions including the Sentio™ System, an active transcutaneous hearing system that combines an implant placed under the skin with a sound processor held over the implant by magnets. The company is establishing a new SaaS-based PLM environment to better manage increasingly complex product and lifecycle data.

Aras was selected for its proven experience in the medical device industry and will replace Oticon Medical's legacy document management and PLM systems. The Aras Medical Device Accelerator will provide built-in capabilities for design control, risk management, and quality processes, embedding regulatory compliance into everyday product development and supporting audit readiness.

"How we manage product data is fundamental to our ability to operate efficiently and meet the demands of a highly regulated industry," said Christer Johansson, Director Product Care at Oticon Medical. "With Aras Innovator, we can move toward a more product-centric way of working that gives our teams greater consistency and confidence in the information they rely on."

Aras Innovator will connect product information across Oticon Medical's enterprise environment, reducing manual handoffs between systems and improving data consistency. Teams will also gain greater visibility into product changes and their impact throughout the lifecycle, strengthening change control and cross-functional collaboration.

As part of the implementation, relevant product data and documents from Oticon Medical's legacy systems will be migrated to Aras Innovator, preserving access to historical information while enabling the company to retire those systems.

"For medical device manufacturers, effective product lifecycle management goes beyond managing data. It is about creating the structure needed to support the many teams and processes involved in bringing highly regulated products to market," said Leon Lauritsen, CEO of Aras. "Oticon Medical is creating a more unified way of working across the organization, breaking down barriers between disciplines while maintaining the rigor the industry demands."

The initial implementation will focus on document management, change control, and product development. Over time, Oticon Medical plans to expand the use of Aras Innovator to support and connect more core processes across the organization.

About Oticon Medical
Oticon Medical is a global company in implantable hearing solutions, dedicated to bringing the power of sound to people at every stage of life. For more than a decade, we have made bone anchored hearing systems more accessible by simplifying the treatment for physicians, audiologists, and patients alike.We believe that patients and hearing care professionals should be able to choose the best possible solution at any time along the patient journey. We call it "Freedom of Choice" and it has always been paramount to Oticon Medical. This is the reason why our solutions are designed to be compatible whenever possible. As a result, an implant from Oticon Medical stands as a true testament to our unwavering lifelong support.

We work collaboratively with professionals to ensure that every solution we create is designed with our users' needs in mind. We have a strong passion to provide innovative solutions and support that enhance quality of life and help people live life to the fullest - now and in the future. Because we know how much sound matters.

About Aras
Aras provides a digital thread platform for product lifecycle management and engineering AI. Built on an AI-native, low-code foundation, it enables the rapid delivery of flexible solutions. Aras connects teams across disciplines and functions to critical product data and agentic AI throughout the product lifecycle and extended value chain. Visit aras.com to learn more and follow Aras on LinkedIn, YouTube, X, and Facebook.