ASOS launches Carnaby Street pop-up: The ultimate destination for partywear, gifting, and winter style

London, 24 October 2025 - ASOS, the global online fashion destination, is stepping out from behind the screen this November with a premium pop-up on London's Carnaby Street, from 7-16 November. The space offers a rare opportunity to experience ASOS' unique curation of own brands and partner brands in person, just in time for the festive season.

Discover the season's must-haves and gifting inspiration

ASOS brings together over 200 pieces for the Carnaby Street pop-up, spanning statement cold-weather pieces, partywear, and beauty heroes, perfect for winter layering, festive celebrations, and standout gifting.

Shoppers can browse and try on outfits from the newly-launched menswear range ASOS Collective, the elevated ARRANGE line, the latest edits from Topshop and Topman, and a handpicked selection from leading partner brands such as Good American, Carhartt WIP and AllSaints.

The pop-up is also the only physical location to purchase the second drop of the exclusive adidas x ASOS collaboration, which launches online on 30 October. A statement sneaker wall will showcase top picks from adidas and other premium footwear brands.

Beauty favourites and exclusive experiences

The space will also spotlight Face + Body favourites from brands including Charlotte Tilbury, Medicube, Ouai and Bubble, offering beauty lovers the chance to explore cult products and discover new essentials.

ASOS.WORLD loyalty members can book personal styling sessions during the exclusive early access event on Thursday 6 November, 11am-2pm.

Additional instore experiences include:

• Face + Body goody bags (1 in every 10 customers)
• Interactive installations that blend the physical and online experience

Shop the pop up from anywhere

Can't make it to Carnaby Street? ASOS brings the pop-up experience online too. ASOS.com and the ASOS app will showcase all 200+ pieces featured in-store, so customers can explore the full collection from anywhere.

Vanessa Spence, EVP of Brand and Creative at ASOS, said, "ASOS has always been about inspiring confidence through fashion and beauty, and this pop-up is a celebration of that. We're bringing together our most exciting products in one place, giving customers the chance to discover and create outfits from our unique curation of brands and styles in real life. There's no better time to do it than in the lead-up to the holidays, right in the heart of London."

WHERE: 10 Carnaby Street, London, W1F 9PS

WHEN: 7-16 November 2025

HOURS: Monday - Saturday: 11:00 AM - 8:00 PM | Sunday: 12:00 PM - 6:00 PM

SOCIAL HANDLES: Instagram: @asos | TikTok: @asos

This is the first of two ASOS pop-ups launching over the next two months, with a second set to open in New York City later next month, bringing the ASOS experience to even more customers around the world.

-ENDS-

About ASOS

Founded in 2000, ASOS has 18m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.