WOODWARD RIVIERA MAYA CELEBRATES ITS GRAND OPENING AT HARD ROCK HOTEL RIVIERA MAYA

MIAMI, Fla. October 23, 2017 - AIC Hotel Group, the brand reinventing the all-inclusive hotel experience, and Woodward, a leader in the youth culture action and lifestyle sports movement, recently hosted the Grand Opening of the new Woodward Riviera Maya at Hard Rock Hotel Riviera Maya on October 20-22.

The action-packed Grand Opening celebration showcased Woodward Riviera Maya through dynamic hands-on action-sport immersive activities in addition to live demonstrations from professional athletes, all set in the luxurious tropical setting of Hard Rock Hotel Riviera Maya.

"We're incredibly excited to partner with Woodward to provide our guests with unique and high energy experiences," said Frank Maduro, vice president of marketing for AIC Hotel Group. "Woodward's passion for empowering youth and incorporating family into wellness aligns with Hard Rock's mission to create lasting vacation memories for all who visit our dynamic properties."

The weekend kicked off with an on-property concrete park competition showcasing Mexican skateboarders, which emphasized Woodward Riviera Maya's connection to the surrounding community. A commemorative piñata smash then officially opened Woodward Riviera Maya to the public.

A line-up of professional athletes headlined by award-winning skateboarder Tony Hawk, included several top skateboarders such as Andy MacDonald, Eliot Sloan, and Brighton Zeuner; Brazilian skateboarders Sandro Dias, Felipe Gustavo, and Leticia Butoni; British BMX rider Kriss Kyle; Mexican/American BMX rider Kevin Peraza; and pro freeskier Tom Walish. The athletes utilized their expertise and skill set to demonstrate the facility's range of exciting action-sport offerings from skateboarding and BMX, to Parkour and the much-anticipated indoor dryland snowboarding and skiing. A discussion panel and special signing with professional athletes and Woodward executives was followed by an impressive half-pipe exhibition, the first of its kind to take place at any resort. The exciting evening was topped off with an epic live performance from American pop-punk band, "The Story So Far."

"As a youth inspired community, Woodward is more than a camp because it makes sport more creative, social, and culturally motivating for kids of all ages," said Jody Churich, executive vice president and chief operating officer of Woodward. "We're thrilled to partner with the all-inclusive Hard Rock Hotels to bring Woodward to Riviera Maya for both Hard Rock Hotel guests and the local community to be able to participate in, and be empowered by, the Woodward experience."

The festivities showcased Woodward's first international location and first place in the world to meld the benefits of an all-inclusive resort stay with lifestyle sports. The facility's variety of programs cater to all skill levels and provide endless opportunities for teambuilding activities. With future plans to expand to Hard Rock Hotel & Casino Punta Cana already in the works, this endeavor sets an entirely new standard of the all-inclusive experience, allowing guests to participate in a variety of program sessions such as skateboarding, BMX, scooter, cheer, dance, tumbling, Parkour and free running, indoor dryland snowboarding and skiing with ParkBoard™ and ParkSki™, which are snowboards and skis with wheels on the bottom, and the Woodward WreckTangle ninja obstacle challenge designed to ignite athleticism, agility and amusement while encouraging guests to strategically move through challenging obstacles such as the "Rope Swing to Cargo Crawl" and "Rotating Rings."

Woodward Riviera Maya also includes a dedicated interactive digital media space where GoPro cameras can be checked out for participants to document their experience. Guests can check out GoPro cameras for up to 48 hours, then return with their footage to curate the content and create edits of their experiences and adventures at the resort. With experts on site to advise and facilitate, the GoPro Lab helps guests capture and create the memorable moments from their stay so they can relive them for a lifetime.

The digital media program also encompasses Hard Rock's signature Music Lab, which is divided into three unique classes - Jam Band, Spin Session and RockTube - incorporating the brand's distinct musical namesake into the Woodward experience.

Hard Rock Hotel Riviera Maya accommodations start at $400 per night, based on double occupancy. To book a vacation experience at Hard Rock Hotel Riviera Maya, visit www.hrhrivieramaya.com, call 888-680-7625, or contact your preferred travel professional. For more information about Woodward please visit http://www.campwoodward.com/.

About AIC Hotel Group

AIC Hotel Group spearheads sales and marketing efforts for luxury resort properties in Florida, including Eden Roc Miami Beach Resort and Nobu Hotel Miami Beach, as well as throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana (the world's first all-inclusive Hard Rock Hotel) in the Dominican Republic, in addition to seven Mexico properties including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos (set to open in 2018), Hard Rock Hotel Riviera Cancun (set to open in 2018), Nobu Hotel Los Cabos (set to open in 2018) and UNICO 20 ̊87 ̊ Hotel Riviera Maya, the first of a new luxury all-inclusive concept. For additional information, visit www.aichotelgroup.com.

Hard Rock International

With venues in 73 countries, including 178 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include Phnom Penh, Cairo, Wroclaw and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Davos, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Woodward

More than a camp, Woodward is a youth inspired community that makes sport more creative, social and culturally motivating for kids of all ages. For more than forty years, Woodward's positive movement in youth culture has given kids greater self confidence as they advance in athletics, build personal character and become part of a community. While at Woodward, kids are empowered to thrive via creative expression in tech, music and sport such as skateboarding, gymnastics, cheer, scooter, BMX, snowboarding, freeskiing, parkour, dance, digital media and more. With innovative facilities, Woodward currently has four five locations open to all ages and ability levels, including the original Camp Woodward in Woodward, Pennsylvania; Woodward West in Tehachapi, California; Woodward Tahoe at Boreal Resort in California; Woodward Copper in Summit County, Colorado, and Woodward Riviera Maya at the Hard Rock Hotel Riviera Maya, Mexico, with more locations on the horizon. To find out more information, please visit, www.campwoodward.com. Woodward is part of the POWDR Adventure Lifestyle Co. portfolio.